Twitter India launches #LokSabhaElections2019 emoji to light up election conversations

Twitter India is also launching a special election emoji for encouraging healthy participation in election-related discussions

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Twitter India has welcomed the Election Commission of India’s SVEEP (Systematic Voters' Education and Electoral Participation Program) @ECISVEEP onboard the platform. 

Twitter India is also launching a special election emoji, aimed at encouraging healthy participation in election-related discussions and encouraging more people to go out and vote.

The Election Commission of India’s Systematic Voters' Education and Electoral Participation program (SVEEP) on Twitter (@ECISVEEP) is set to raise more voter awareness through the platform. The handle was launched on Holi and one of their first campaigns on Twitter #DeshKaMahaTyohar is about ensuring no voter is left behind. 

By introducing the emoji, Twitter India hopes to make it easier for Indians across the world to join the election conversation on its platform. Available now until 31st May, the emoji features a panoramic coloured illustration of the Parliament of India. 

People can Tweet in Hindi, English, Bengali/Assamese, Gujarati, Kannada, Malayalam, Marathi, Odiya, Punjabi, Tamil, Telugu, and Urdu, to activate the emoji. 

Deputy Election Commissioner Umesh Kumar Sinha said, “As we move closer to the 17th Lok Sabha election in the country, we are committed to ensuring fair administration of the electoral process, by equipping India’s voters with accurate and adequate information to make their choice. We are proud to extend this commitment with the launch of our new handle on Twitter. @ECISVEEP would allow us to further the aim of building a stronger democracy, by encouraging all eligible citizens to be aware and active in the voting process, thereby maintaining and enhancing the sanctity of the electoral process. It’s our wish and hope that all voters will participate in the coming national election 2019 in an informed and ethical way.”

Mahima Kaul (@misskaul), Director, Public Policy and Government at Twitter India said, “India is the world’s largest democracy and the upcoming election is a key priority for us at Twitter. Over the past several months, we have taken significant steps to safeguard the integrity of conversations and enhance the health of our platform. Election-related conversations dominate the platform today, and we are honoured to have onboard the Election Commission handle @ECISVEEP to encourage voter awareness and education. Citizens will receive crucial information directly from the Election Commission on Twitter and in turn they can engage with and amplify accurate and positive information to their community.”

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