ShareChat report finds Elections, Pulwama Attack & Abhinandan Varthaman top trends of 2019

According to ShareChat’s Year End (2019) UGC India Trendz Report, more than 450 million UGC posts was created on the platform in 15 languages

e4m by exchange4media Staff
Updated: Dec 5, 2019 6:39 PM

ShareChat has announced its year end - 2019 UGC Trendz report for India that talks about the key User Generated Content (UGC) trends and topics that are driving online conversations amongst its 60 million Monthly Active Users spread across 15 languages.

Entertainment has topped the trend with over 23 per cent users creating/ posting content on the genre this year. Conversation on Romance is also high with over 14 per cent content coming from the genre and is trending at the second spot.

The Sense of Nationalism has come out very strong with top moments being seized as -
- Elections 2019
- Pulwama Attack, and tribute to martyrs
- Wing Commander Abhinandan Varthaman

An analysis of the hashtags trending this year reveals that people are high on their sentiment when it’s about issues of national interest. While people shown their angst on Pulwama Attack, they also celebrated the return of Wing Commander Abhinandan and national event like General Elections, the report says.

In 2019, ShareChat witnessed a growth in the number of first-time internet users with millions of new users joining the platform this year. The growth has been attributed to the availability of the social media platform in their regional languages, contributing to user generated content in native languages by over 21 million creators.

As per the report, 450 million UGC posted/ created on ShareChat, in formats spanning images, videos, gifs etc., with over 580 million hours of video played on the platform which got more than 14 Billion WhatsApp shares this year.

The video content has been motivated by some exciting features and tools platform that includes audio filters, face filters and tongue twisters helping users to create /recreate some interesting videos on their smartphones. Everyday, more than 20,000 hours of videos gets uploaded on the platform, with an average of 22 seconds video.

Commenting on the ShareChat Trendz report 2019, Sunil Kamath, Chief Business Officer, ShareChat, said: “ShareChat demonstrates the demography of India with diversity in mindsets, interests and preferences in terms of art, culture, food and more importantly, its dialects. The same is also reflected in the UGC behaviour of Indians coming on the platform. These synergies make ShareChat a preferred platform for native language users. The last five years have been a great learning experience and we have grown from zero to 60 million monthly active users, mostly organic way as we truly understand the heart and pulse of every native language user and connect well through our platform.”

He further added, “Regional language usage has motivated the UGC behaviour and we could see thousands of micro influencers getting evolved at a grassroot level. Various brands have already started engaging with them on ShareChat to drive hyper personalized brand experiences which are impactful and driving greater results for these brands.”

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