Rapper Badshah 'sets record' with video Paagal, but no acknowledgement from YouTube

Within 24 hours of posting, the clip was seen 75 million times in a day

by exchange4media Staff
Published - Jul 31, 2019 12:29 PM Updated: Jul 31, 2019 12:29 PM

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Badshah

Rapper Badshah is said to have set a record on YouTube with his video Paagal. Within 24 hours of posting, the clip was reporetdly seen 75 million times in a day. However, YouTube has declined to credit the Sony Music artist for the feat, say media reports.

According to a report, since introducing a new way to premiere videos last year, the Google-owned site has announced any such record, including Ariana Grande's Thank You Next to Blackpink's Kill This Love, BTS's Boy With Luv and Taylor Swift's ME!. But the record set by Badshah was reportedly not acknowledged by YouTube.

The record, however, has led to speculations in the industry that suggest the number was achieved through server farms and bots - two tools grouped under fake views, the report mentions. 

The discussion then brought to fore a common practice in the industry-- buying views. Major record labels buy an advertisement on YouTube at the time of the release of a new single. YouTube then places their music video in between other clips. If the ad is watched for more than few seconds, YouTube counts that as a view. Blackpink and Swift, among others, have done it, states the report.

Meanwhile, unhappy with Youtube not crediting him for the feat, Badshah was quoted as saying that “the exclusion was a double standard at YouTube, which was happy to trumpet records from global superstars like Taylor Swift and Ariana Grande but paused when an Indian rapper unknown in the West employed the same strategy to reach the top.”

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