Maddies: Mindshare is Agency of Year; Godrej Consumer Products is Mobile Marketer of Year

Mindshare bags 8 gold, Madison Media wins 3 gold, and Publicis, Havas & Digitas take home one gold each

by exchange4media Staff
Published - Oct 11, 2019 10:11 PM Updated: Oct 12, 2019 9:38 AM

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exchange4media Mobile Marketing Awards, The Maddies 2019, was held on the evening of October 11, 2019 at ITC Mumbai.

Under the ‘Hall of Fame’ category, Mindshare India won Agency of the Year award while Godrej Consumer Products was adjudged Mobile Marketer of the Year.

In other categories, Mindshare bagged 8 gold metals for campaigns such as ‘Engagement in a Media Dark Market: 81% Delivered!’, ‘Chug Chug in Chuk Chuk’, ‘With Great Pranks Come Great Responsibility’, ‘Saving Lives with Platelet Donation’, and ‘Blow Maadi! (Please Blow!)’.

Madison Media bagged 3 gold metals for campaigns such as ‘When Colors Won Its Fans Back During IPL 2019’, ‘Phone Se Loan in 3 Mins’ and ‘Jigar Pe Trigger’. The agency collected 3 other metals for campaigns ‘Abhi Toh Aur Chalega’, ‘The #Missing’, and ‘Phone Se Loan in 3 Mins’. Digitas India won a gold for Nestlé India’s campaign ‘Ask Nestle’, Havas Media India Pvt Ltd won a gold for Tata Ace Gold’s launch campaign, and Publicis Media-Performics India won a gold for Reckitt Benckiser’s ‘Overcoming #OrgasmInequality with Durex Mutual Climax’ campaign.

The jury meet to select the winners was held on September 26, 2019, at Mumbai. The jury was headed by Anup Rau, Managing Director, CEO, Future Generali India Insurance Company Limited.

The Maddies recognises marketing stories that employ effective mobile marketing strategies. The entries were judged on the basis of innovation, concept, execution, and results.

The main jury board had eminent industry names: Abhishek Gupta, Chief Marketing Officer, Edelweiss Tokio Life Insurance; Anupam Bokey, Chief Marketing Officer, RP-Sanjiv Goenka Group FMCG; Darshana Shah, Head of Marketing, Aditya Birla Health Insurance Co. Limited; Prathyusha Agarwal, Chief Marketing Officer, Zee Entertainment Enterprise; Sanjeev Dhiman, Chief Marketing Officer, Cox & Kings; Rama Paul, VP-ANN Marketing & Marketing Services, ABP News; Akash Banerji, Business Head, Voot Advertising Video Platform Viacom 18; Rohan Jain, Marketing Head, English Cluster, Sony Pictures Networks India; Shamik Banerjee, Chief Marketing Officer, Reliance Health Insurance; Arun Gupta, CEO and Founder, MoMAGIC; Varghese Chandy, Vice President, Marketing, Advertising Sales, Malayala Manorama; Karan Kumar Gupta, Managing Director, Zirca Digital Solutions; Vikram Tanna, VP, Head of Advertising Sales and Business Head of Regional Clusters South Asia Discovery Communications India; Satyabrata Das, Head – Strategic Alliances & Corporate Communications Laqshya Group; Pankaj Singh Parihar, Vice President & Head- Digital Marketing & Transformation Godrej Consumer Products Limited; Sai Narayan -Chief Marketing Officer, Paisabazaar.com; Karthik Lakshminarayan, VP Media Planning & Strategy - Vibrant Reliance Jio; Sagar Boke, Head of Marketing, Consumer Products Business and Business Head-Spices, Tata Chemicals.

Here’s the full list of winners

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