Kolkata Knight Riders collaborates with Gozoop for the third consecutive IPL season
As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Gozoop will be working with KKR to ensure that the brand engages their audience with unique social media activations, campaigns and real-time fan engagement during matches.
Published - Apr 16, 2018 4:10 PM Updated: Apr 16, 2018 4:10 PM
Gozoop one of India’s leading integrated marketing agencies retains its duties for IPL Franchise Kolkata Knight Riders for the third year in a row.
As a part of the mandate, the agency will be responsible for the digital & content creation duties for the brand. Over the next two months, Gozoop will be working with KKR to ensure that the brand breaks through the clutter of IPL communications and engages their audience with some unique social media activations, campaigns and real-time fan engagement during matches.
Gozoop will also be working with KKR on a range of video offerings starting with the pre-season camp and extending throughout the season. Since there was an exceptional response to KKR's Merchandise items last season, the team has also launched their own e-commerce store, becoming one of the few sports teams in India to do so.
Gozoop has been working with the Kolkata Knight Riders for the last 3 years across different areas, and fruits of the association are clearly visible as KKR is the most followed sports team in the country today, with over 20 Million fans across all social media platforms combined.
As part of the agency’s history of working with the IPL, Gozoop was the digital agency on record for Mumbai Indians, before partnering with Kolkata Knight Riders.
In the past, Gozoop has been responsible for crafting and executing milestone IPL campaigns for Kolkata Knight Riders such as #AmiKKR and Dus ki Dahaad, not just on social media, but key offline touch points as well.
Speaking about the mandate, Mr. Ahmed Aftab Naqvi, CEO & Co-Founder, Gozoop said, “With over 10 years of experience helping top sports brands reach, engage and delight millions of fans across the world — GOZOOP has the best in class digital & creative capabilities to make it happen. After the roaring success of ‘Ami KKR’ which we helped conceptualize and execute in the previous season, we are once again looking forward to delivering the best for Kolkata Knight Riders.”
Commenting on the association, Simran Gaglani, Marketing Head, Knight Riders Sports Pvt. Ltdsays, KKR has been the leading team on the digital platform for 5 years in a row now. This is not only testimony to our fans, but also a reflection of the hard work and innovation put in by the team. Gozoop has been our digital arm for 3 years now and their contribution to our success story has been tremendous.
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