ipl-2018
Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement
e4m Desk Jun 14, 2018 11:54 AM
The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success
Misbaah Mansuri Jun 12, 2018 8:56 AM
Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?
Venkata Susmita Biswas Jun 11, 2018 9:00 AM
Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.
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Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark
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CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone
Venkata Susmita Biswas May 28, 2018 8:57 AM
Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi
The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious
The debate will see #SelectDugout experts – led by team Dean Jones, Kumar Sangakkara, Darren Sammy against team Scotty Styris, Brett Lee and Anil Kumble
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Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30 pm, just before the IPL match begins
This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes
e4m Desk May 15, 2018 11:09 AM
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Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead
Misbaah Mansuri May 14, 2018 9:00 AM
Gaurav Tikoo, Senior VP- Marketing, Transsion India, and Arijeet Talapatra, Senior VP, Sales Distribution & Retail, Transsion India, spoke to exchange4media on their association with IPL 2018 and how sports marketing works well for an offline smartphone brand
Misbaah Mansuri and Dolly Mahayan May 10, 2018 8:56 AM
The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.
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The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)
The Airtel TV Free Hit gaming experience is available to users in two versions- Airtel TV Free Hit Live that can be played every day before the T20 match at 7:30 pm and a non-Live version that can be played along the with the T20 match telecast.
Sun TV bagged second position this week with 890534 Impressions (000s) followed by Zee Anmol on third spot with 774763 Impressions (000s)
We bring you a round up of the top stories making headlines this week.
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We take a look at Tata Nexon’s ad campaign. The brand is the official sponsor for the cricketing extravaganza
Misbaah Mansuri Apr 27, 2018 8:53 AM
Star Sports 1 Hindi witnessed a hike in this week ratings and registered 949032 Impressions (000s) against 935856 Impressions (000s)
