ipl-2018

The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff 09-August-2018

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff 14-June-2018

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri 12-June-2018

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas 11-June-2018

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff 06-June-2018

According to estimates, the figure includes Rs 300-350 crore revenue earned from Hotstar

Madhuwanti Saha and Sonam Saini 30-May-2018

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark

exchange4media Staff 28-May-2018

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas 28-May-2018

Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

exchange4media Staff 28-May-2018

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

exchange4media Staff 28-May-2018

The debate will see #SelectDugout experts – led by team Dean Jones, Kumar Sangakkara, Darren Sammy against team Scotty Styris, Brett Lee and Anil Kumble

exchange4media Staff 24-May-2018

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff 17-May-2018

Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30 pm, just before the IPL match begins

exchange4media Staff 16-May-2018

This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes

exchange4media Staff 15-May-2018

exchange4media takes a look at some of the upcoming fiction and non-fiction properties in the Hindi GEC space

exchange4media Staff 14-May-2018

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri 14-May-2018

Gaurav Tikoo, Senior VP- Marketing, Transsion India, and Arijeet Talapatra, Senior VP, Sales Distribution & Retail, Transsion India, spoke to exchange4media on their association with IPL 2018 and how sports marketing works well for an offline smartphone brand

Misbaah Mansuri and Dolly Mahayan 10-May-2018

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

exchange4media Staff 09-May-2018

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff 07-May-2018

The Airtel TV Free Hit gaming experience is available to users in two versions- Airtel TV Free Hit Live that can be played every day before the T20 match at 7:30 pm and a non-Live version that can be played along the with the T20 match telecast.

exchange4media Staff 04-May-2018