ipl-2018

The growth from USD 5.3 billion in 2017 was amply supported by the broadcast rights fee-surge at a CAGR of 18.9 per cent with Star India as the new broadcasting partner for the IPL

exchange4media Staff Aug 9, 2018 8:52 AM

Haptik

Haptik’s analytical dashboard provided real-time data and updates to the Dream11 team regarding user engagement

exchange4media Staff Jun 14, 2018 11:54 AM

The brand has witnessed a 25% growth in orders during IPL and over a 10X increase in consumers searching for gulab jamuns on the platform post the gulab jamun ad's success

Misbaah Mansuri Jun 12, 2018 8:56 AM

Sir John Hegarty loved IPL ads that were Indian. This begs the question: what is Indian and is Indian exclusively desi?

Venkata Susmita Biswas Jun 11, 2018 9:00 AM

Given its enormous popularity and colossal reach, brands have ramped up their association with the league to gain a high top of the mind recall.

exchange4media Staff Jun 6, 2018 8:58 AM

Delivered on Akamai, concurrent viewers on Hotstar soar past 10 million mark

exchange4media Staff May 28, 2018 6:55 PM

CMO Siddharth Banerjee speaks about the Unofficial Sponsor of fans Campaign by Vodafone

Venkata Susmita Biswas May 28, 2018 8:57 AM

Launched during the IPL finale evening on Sunday, the new look has the brand promise-- Rishta wahi baat nayi

exchange4media Staff May 28, 2018 8:56 AM

The exhilarating match between the Chennai Super Kings and the SunRisers Hyderabad saw the MS Dhoni led Chennai Super Kings emerging victorious

exchange4media Staff May 28, 2018 8:55 AM

The debate will see #SelectDugout experts – led by team Dean Jones, Kumar Sangakkara, Darren Sammy against team Scotty Styris, Brett Lee and Anil Kumble

exchange4media Staff May 24, 2018 6:50 PM

Cellular phone services category saw a five per cent drop as the number of brands fell from four in IPL 10 to three in IPL 11

exchange4media Staff May 17, 2018 8:55 AM

Airtel TV Free Hit Live can be played live everyday on the Airtel TV app at 7:30 pm, just before the IPL match begins

exchange4media Staff May 16, 2018 6:14 PM

What the Duck Viu

This third season will see Vikram Sathaye host 20 legendary cricketers on the show spanning 10 episodes

exchange4media Staff May 15, 2018 11:09 AM

exchange4media takes a look at some of the upcoming fiction and non-fiction properties in the Hindi GEC space

exchange4media Staff May 14, 2018 1:20 PM

Nadia Chauhan, Parle Agro’s Joint MD and CMO, spoke to exchange4media on roping in Salman Khan as their brand ambassador, association with big televised properties and their plans ahead

Misbaah Mansuri May 14, 2018 9:00 AM

Gaurav Tikoo, Senior VP- Marketing, Transsion India, and Arijeet Talapatra, Senior VP, Sales Distribution & Retail, Transsion India, spoke to exchange4media on their association with IPL 2018 and how sports marketing works well for an offline smartphone brand

Misbaah Mansuri and Dolly Mahayan May 10, 2018 8:56 AM

The campaign highlights the closely fought contests between VIVO IPL teams as they compete for the coveted title of VIVO IPL championship.

exchange4media Staff May 9, 2018 7:49 PM

The sustainable waste management initiative is aimed at promoting proper collection and segregation of waste including Polyethylene Terephthalate (PET)

exchange4media Staff May 7, 2018 4:27 PM

The Airtel TV Free Hit gaming experience is available to users in two versions- Airtel TV Free Hit Live that can be played every day before the T20 match at 7:30 pm and a non-Live version that can be played along the with the T20 match telecast.

exchange4media Staff May 4, 2018 6:24 PM

Sun TV bagged second position this week with 890534 Impressions (000s) followed by Zee Anmol on third spot with 774763 Impressions (000s)

exchange4media Staff May 4, 2018 2:13 PM