Flipkart and Hotstar partner to announce new ad platform
The platform titled Shopper Audience Network will bring together unique audience based insights to video advertising
Flipkart and Hotstar today announced the launch of Shopper Audience Network, Flipkart’s new ad platform that allows brands to connect with customers through personalised TrueIntent video ads on Hotstar.
The platform developed by Flipkart uses deterministic audience-based insights to help brands connect with users by leveraging the e-commerce website's understanding of users’ purchase journey and the massive scale of TrueIntent video ads. It will help serve personalised advertising to over 150 million users across hundreds of categories.
The platform will also provide brands the right tools to better attribute and measure the impact of their digital ad spends. This partnership ties in with Flipkart’s ambition to be a leading digital ads platform in India and the partnership leverages Hotstar’s huge momentum in the video ads market.
Speaking about this first of its kind partnership, Prakash Sikaria, Senior Director, Flipkart said, “Understanding our customers better than anyone else has always been one of Flipkart’s core strengths, and these insights help marketers in their ad journey, on our platform. This partnership further leverages the intent-based understanding and couples it with Hotstar’s platform to create an unparalleled offering in the ads industry in India.”
Commenting on the development, Prabh Singh, EVP, Hotstar said “In Hotstar, marketers today have access to a large scale audience that is deeply engaged and paying attention. Brands that advertise on Hotstar are seeing the power of that engagement. The partnership with Flipkart will build on this proposition and provide marketers an opportunity to connect the dots to hundreds of product categories on Flipkart.”
The Hotstar video platform’s three key components - a canvas of high-quality content, innovative ad formats and a sticky and affluent audience - when powered via Flipkart’s customer insights come together to create a compelling platform for brands to talk to its consumers. This platform provides a highly optimised and measurable, brand safe environment for all advertisers.
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