Firework brings 30-second news on video with Faye D’Souza

The innovation will enable real-time interaction between Faye D’Souza and the viewers

e4m by exchange4media Staff
Updated: Jan 23, 2020 12:36 PM
Firework

Silicon Valley-based short video network Firework have roped in Faye D’Souza to present 30-second crisp and to-the-point news from across the country.

Bringing this innovation, Sunil Nair, CEO, Firework India said: “Firework’s news segments with Faye D’Souza will be a gamechanger in the short format video category. This format of news is crafted keeping in mind preferences of younger millennials between the age of 18 and 25, matching their fast-paced lifestyle and their need to consume content on the go in the vertical format. Youngsters in this age group prefer quick news rather than extended television debates, and at the same time is a concerned and well-informed citizen. This is where Firework’s news format will be disruptive providing the point information without the repetitious and at times frivolous long format broadcast news. The current generation does not identify with many of the faces that have been on TV channels for a really long time. Faye helps bridge the gap and talks directly to her audience in a way that they understand the news quickly.”

This will be a first-of-its-kind interactive news that will enable real-time interaction between D’Souza and her viewers, driving deeper engagement and participation.

Also Read: We need to create a scientific, robust, transparent TV measurement system: Uday Shankar

Initially D’Souza will post 4 news segments on weekdays and with a single segment on the weekends. Each segment will be a 30 second clip titled “Facts First with Faye”.

At the announcement of the show, D’Souza said: “News today offers anything but clarity of information. The youth in India are intelligent, opinionated and are looking for a source of news that gives them unbiased information in a short and crisp format that can be consumed “on the go”, 'Facts First with Faye’ will do just that.

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