Facebook to prioritise 'Orginal News' on feed

The aim is to acknowledge the time and expertise original news reporting entails

e4m by exchange4media Staff
Updated: Jul 1, 2020 11:23 AM
Facebook news

Facebook has announced that it will be prioritising original news stories with a view to promote credible information. Through a blog post, the social media giant informed that will now rank original reporting with transparent authorship higher in its news feed. The feature will be applied only to news content.

" Original reporting plays an important role in informing people around the world, from breaking a news story, to creating an in-depth investigative report, uncovering new facts and data, sharing critical updates in times of crisis, or broadcasting eyewitness reports. This important journalism takes time and expertise, and we want to ensure that it’s prioritized on Facebook," the post said.

Facebook will ensure this by looking at groups of articles on a particular topic and identifying the one often cited as the original source.

Publishers who not update their websites with information on authors and editorial staff -- their first and last names -- will be flagged. "We’ve found that publishers who do not include this information often lack credibility to readers and produce content with clickbait or ad farms, all content people tell us they don’t want to see on Facebook," said the post.

The platform plans start with English news and then expand the feature to other languages in the future.

The blog also mentions that the move will lead to an increase in the distribution of original news and reporting. It also assured that news publishers won't see any significant changes to their distribution in the News Feed as a result of these updates.

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