Facebook to integrate Instagram, WhatsApp and Facebook Messenger

The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms

by exchange4media Staff
Published - Jan 28, 2019 2:29 PM Updated: Jan 28, 2019 2:29 PM
InstagramWhatsAppMessenger

Social media giant Facebook plans to integrate its messaging services, Facebook Messenger, Instagram and WhatsApp, according to reports. The platforms will continue to be stand-alone apps, but the services will be connected so that the messages can move between platforms.

The plans to merge are believed to have come directly from Mark Zuckerberg and would involve rewriting the basic software of the three apps to ensure they were interlinked. Once the platforms have been linked, it would allow Facebook users to connect directly with users who only have a WhatsApp account, meaning, for example, WhatsApp users would be able to text an Instagram user for the first time without needing to switch applications. At present, this cannot be done since the applications have no common core.

It is also believed that the development might change the rules of advertising on digital medium also because both Instagram and Facebook attract a large portion of digital advertising across the geographies where they operate.

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