Cricket.com is part of a larger blueprint for the company: Deepak Gullapalli, HDW

At the launch of Cricket.com, Deepak Gullapalli, CEO of Head Digital Works (HDW) talks about the 13-year long journey of his company and the idea behind the launch of the fantasy sports platform

by exchange4media Staff
Published - Apr 5, 2019 8:43 AM Updated: Apr 5, 2019 8:43 AM

229 Views

cricketcom launch

The 13-year-old Head Digital Works (formerly Head Infotech) which started as a garage startup to gradually become India's premier online gaming company operating India’s most profitable online rummy platform Ace2Three, on Thursday announced the launch of its latest venture - Cricket.com in Mumbai.

Deepak Gullapalli, CEO of Head Digital Works shared the 13 year long journey of his company and the idea behind the launch of Cricket.com. When asked how the journey has been so far, Gullapalli said, “We started the company in 2006 and it has been about 13 years now. I started the then Head Infotech, now Head Digital Works with a few computers in my garage with the help of friends. For the last 12 years, we have been doing business under our product name Ace2three.com which is an online gaming product. We also have a sports gaming business called Fanfight and social gaming business called Wittygames.”

He further stated, “So as part of the whole group diversification plans, we are in the process of building an interactive sports entertainment group where we have portfolios of famous cricketers.”

Gullapalli said the journey had been great. It was a learning period, where the company also encountered ups and downs. “In India, any start-up would face challenges in terms of marketing, fundraising, and advertising. Nonetheless, there had been a lot of learning. Be on the leverage to experience, digital marketing, and mobile product development and most importantly data and how it works. Also, this being our core strength, it was a great experience.”

Gullapalli believes that with the experience learned, the company has honed its skills and with the help of diversified sports content and data, the company would provide data-driven data in the cricket world.

Delving further into the change in the route plan and strategy of the company, Gullapalli said that from being a garage start-up turned and originally identifiable as just a rummy operator, now runs multiple businesses focused on online interactive entertainment. “The expansion and change in plans helped us to become recognised as a mobile entertainment company. Also, cricket as the favourite sport, would further help Head Digital Works, cement its position. The vision of the company is to be India's global representative for the global gaming industry and to be recognised as India's leading gaming conglomerate.”

Speaking about the launch of Cricket.com, Gullapalli said that it is in line with HDW's larger diversification plans after its entry into fantasy sports via Fanfight and its social gaming arm Witty Games. Cricket.com will offer a new experience to cricket fans with a greater focus on the use of data in live match scenarios to deliver an exciting second screen experience.

The platform aims to elevate the way cricket is consumed by cricket fans by offering pocket size data insights in regular intervals along with the regular staple offerings of a content platform. HOW has launched Cricket.com within a short span of 6 months of in-house development at its Bangalore office and promises to evolve the platform greatly from the soft launch that took place today.

In the space of a generation, sports content have gone from being a minor part on the edge of the generic news websites to a stand-alone industry. Personalizing fan engagement, athletes as content creators, rapid advances in technology, the media consumption behaviour of consumers, and new and improved delivery models are major factors in the staggering growth of digital sports content companies. Another critical element is the change in information consumption patterns by sports enthusiasts and this is where Head Digital Works, a mobile entertainment company, which develops applications for the online gaming industry, wants to innovate.

"The launch of Cricket.com is part of a larger blueprint for the company. India's biggest religion is cricket and we want to play a bigger role in this space. We already have a sports game platform via Fanfight and we plan to reach out to a larger base of cricket fans via Cricket.com. The plan for the organization includes diversification of the businesses and expansion of our footprint beyond Indian markets. Overall, we are expanding our business offerings and are looking to acquire more talent for all our businesses across Hyderabad and Bangalore. While we are adding other businesses to our portfolio, we are retaining the efficiency of the structure of the organization and giving folks within the set-up an opportunity to help build these businesses to scale in conjunction with the infusion of new talent."

HOW plans to consolidate its position as a market leader in the gaming space and grow into a gaming and digital entertainment conglomerate. Through Cricket.com, HOW will offer innovative data­ driven content to cricket fans while cementing its reputation as a dynamic and forward-thinking organization.

For more updates, be socially connected with us on
WhatsApp, Instagram, LinkedIn, Twitter, Facebook & Youtube

Stay updated with the latest news in the Marketing & Advertising sector with our daily newsletter

By clicking Sign Up, I agree to the Terms of Use and Privacy Policy.

Advertisment

Advertisment

Advertisment