Cricket World Cup video content got 4.6 bn views on digital platforms: ICC

According to digital content viewing figures released by The International Cricket Council, Cricket World Cup 2019 emerged as one of the world’s most-watched sporting events

e4m by exchange4media Staff
Updated: Aug 7, 2019 1:55 PM

According to digital content viewing figures released by the International Cricket Council (ICC), the ICC Cricket World Cup 2019 video content got over 4.6 billion views on digital platforms.

Video content across ICC digital platforms delivered over 3.5 billion views with a further 1 billion views coming via ICC’s official digital clips licensees.

The figures confirmed the event’s position as one of the world’s most-watched sporting events.

On Twitter and Instagram videos reached over 3 million views. The official ICC YouTube channel saw 2.3 billion minutes of tournament content viewed. While on Facebook, there were over 1.2 billion minutes of content watched over 10 billion impressions and over 68 million engagements.

ICC Chief Executive Manu Sawhney was quoted as saying, “The growth in consumption along with these record-breaking numbers demonstrate the power of cricket to bring together an enormous global audience as well as the increasing appetite of fans to engage with more than just match day content. The ICC’s focus on fan engagement, both in terms of deepening existing fan interaction with the sport and bringing new fans to the game has been driven by data and analytics.”

The most-watched video on ICC’s Twitter page was one of India captain Virat Kohli requesting Indian fans to show more respect to Australia batsman Steve Smith, an incident captured during a break between overs.

The most-tweeted match was the India-Pakistan league encounter at Old Trafford, with figure of 2.9 million Tweets making it the biggest ODI ever on Twitter. The second-most Tweeted match was the final between England and New Zealand with the India-New Zealand semifinal coming in third.

The official ICC Men’s Cricket World Cup tournament mobile app reached the number one position for sports apps in both the App Store and Google Play Store in various countries on numerous occasions throughout the event. This peaked on June 2, when it was number one in seven countries in the Google Play Store and in 14 countries on the App Store.

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