Balaji Motion Pictures ties up with White Rivers Media for digital movie marketing

They have forged a deal with marketing campaigns for Jabariya Jodi, Judgementall Hai Kya and Dream Girl

by exchange4media Staff
Published - Sep 16, 2019 2:21 PM Updated: Sep 16, 2019 2:21 PM
Balaji

In association with long-term digital strategy partners, White Rivers Media and Balaji Motion Pictures have made a deal with their marketing campaigns for Jabariya Jodi, Judgementall Hai Kya, and Dream Girl.

The three campaigns have delivered a lot of engaging content outside the spectrum of social media, using touchpoints that are less intrusive to the digital audience, with avant-garde techniques like programmatic advertising, sequential storytelling and new age influencer outreach.

Balaji Motion Pictures’ Executive Vice President Ruchikaa Kapoor said, “If we are to create desire in the mind of someone who is spoiled for choice, then we need to stand out for which we knew being ‘clutter breaking’ is imperative, both in terms of idea and presentation. White Rivers Media has hit the nail on the head in that regard. We have been working with team White Rivers Media, and their services go beyond traditional social media and it is great to be industry-first adopters of various new-age digital.”

On working with Balaji Motion Pictures, Chief Executive Officer and Co-founder of White Rivers Media Shrenik Gandhi said: “It is always great to be working with team Balaji. The quest for great storytelling, when extended to digital using programmatic and martech, creates nothing short of magic. We are given full license to innovate, and these are the sort of entertainment-category briefs that our creative and tech thinkers look forward to working on. I am happy that we have been able to deliver well on this front, and we’re going to keep this momentum going strong.”

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