Swiggy Instamart

Prior to his promotion, he held the role of General Manager- Ads Strategy at the company.

Rohit Sharma brings nearly 19 years of professional experience across operations strategy, business transformation, mobility services, e-commerce and...

ChatGPT’s desi family film, Swiggy’s Durga Puja idol and Diwali pushes from Cadbury, Reliance Jewels and Axis Bank headline this week’s best ads

As e-commerce and Q-comm players expand private labels, the dual role as brand owners and retail-media businesses raises questions about competition,...

While consolidated revenue from operations rose to ₹7,571 crore, the company has posted a net loss of ₹922 crore

Agentic commerce promises to remove friction from shopping, but in a market where food, groceries and essentials already arrives in minutes, India may...

For brands and marketers, the new requirements could make the distinction between paid visibility, promotional claims and actual consumer value increa...

From Ravi Kishan’s viral charm to Bajaj’s nostalgic comeback, this week’s ads explore humour, nostalgia and fresh ways to connect with consumers

As Savio Cerejo, Vice President – Business Head, Marketing at The House of Abhinandan Lodha, recently celebrated his birthday, we look back at his pro...

Kishan’s expressions, delivery and lines from his viral appearances have become creative material, with each brand adapting the phenomenon to its own...

Ten-minute delivery was only the beginning for quick commerce. From groceries, it has expanded into gifting, wellness and electronics, as brands weigh...

He previously served as Chief Technology Officer at HealthifyMe

Bharat Media & Entertainment Group adjudged 'Agency of the Year'

Vaseline’s response to a creator’s pronunciation joins a growing list of cases where brands have changed social handles, packaging and even products a...

Brands are raising festive creator spends, but with influencer discovery getting crowded, focus is shifting from reach to relevance, regional influenc...

From LinkedIn BROs to rigged roulette wheels, brands turned this Raksha Bandhan into their most inventive sibling showdown yet

As brands rush to react to the same cultural moments, industry experts warn that the format that makes one response sharp can turn the next ten into t...

Khali’s larger-than-life persona also made him an interesting proposition for advertisers

Industry leaders explore how creators are shifting the balance of influence and reshaping communications

As consumers move between television, CTV, YouTube, Instagram, mobile and the open web, marketers are questioning whether impressions and reach are st...