Mindshare launches marketing intelligence platform
Mindshare has created a user-centric and open source data-driven marketing intelligence platform that helps make informed marketing spend decisions
Published - Jun 20, 2012 11:20 PM Updated: Jun 20, 2012 11:20 PM
Mindshare, the global media network, together with a roster of technology and data partners, has created CORE – a user-centric and open source data-driven marketing intelligence platform that empowers both, analysts and non-technical users to make informed marketing spend, audience targeting and creative optimisation decisions across all touch-points in real-time.
CORE enables marketers to mix their business intelligence (CRM, sales and supply chain) data with an integrated single source of marketing intelligence. This single source contains media channel spend and performance data; social data; paid and owned media audience data; in-stream data; third party data (household expenditure / demographic / online behaviours, etc.) and real-time trading data. When mixed with business intelligence, this reveals consumer actions and insight at a granular level, eradicating guesswork, latency and siloed nature of marketing-spend decision-making.
Nick Emery, CEO, Mindshare Worldwide said, “We have invested heavily in developing CORE because we believe it is the future of marketing. We are bringing together state-of-the-art technology providers to truly deliver real-time business and media data. Everyone claims this with some empty dashboard, we are doing it. It’s a step change for our industry and I’m proud that we are leading the charge.”
CORE’s single source data stream is created by bringing together all the media data and consumer insight capabilities of Mindshare and the leading global third party data enhancement services, to create an always-on data resource, which when mixed with brand held data, delivers actionable insights to marketers in real-time.
Having already proved itself in initial client testing CORE is now ready for deployment to Mindshare clients across the world.
Steve Plimsoll, CTO, Mindshare Worldwide and CORE project leader said, “By leveraging insight and requirements from across Mindshare’s global network and client base in the design and the cherry picking the global best-in-class technology and data providers for the development we’ve been able to create an enviable solution that delivers institutional marketing intelligence across all aspects of the marketing ecosystem, be they above or below the line, product or consumer centric. Gone are the traditional data silos / black boxes and the need for complicated coding or middle men (IT) historically needed for marketing professionals to access or ask questions of the data. Data now truly is at their fingertips.”
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