The agency will handle media relations and thought leadership for the Pune-based Salesforce partner

e4m Staff Aug 11, 2026 12:23 PM

Marketers share the role of CRM and retention has increased with owned channels becoming a bigger priority; brands building out owned consumer journeys too

Sunidhi Vijay Aug 10, 2026 9:47 AM

India's MarTech stacks are evolving, but gaps in AI readiness, customer data, measurement and integration continue to limit marketing performance and personalization.

Brij Pahwa Aug 5, 2026 2:07 PM

Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM

e4m Staff Apr 17, 2026 6:21 PM

What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth

Brij Pahwa Jan 7, 2026 1:18 PM

Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say

Kanchan Srivastava Dec 12, 2025 9:08 AM

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

Brij Pahwa Nov 11, 2025 1:55 PM

Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback

Taniya Pandey Sep 15, 2025 8:43 AM

Prior to joining Kapture CX, Sood was heading India operations for SafeAI

exchange4media Staff May 12, 2023 11:36 AM

The integration will enable the bank to simplify the process of customer on-boarding, introduce new products and more

exchange4media Staff Jul 16, 2020 3:24 PM

Current CEO David Williams will focus on the role of Global CEO, CRM Group for Dentsu Aegis Network

exchange4media Staff Apr 23, 2020 8:37 AM