crm - Latest News About crm

`crm`

Runwal appoints Rakesh Setia as CEO for luxury segment

Rakesh Setia joins Runwal from Rustomjee Group?blur=25

Before this move, Setia was associated with the Mumbai-based Rustomjee Group as President for sales, marketing and CRM

e4m Staff Apr 17, 2026 6:21 PM

This Is How A Perfect Martech Stack Should Look Like

What a perfect martech stack looks like for large enterprises - key layers, tools, and principles CMOs need to turn complexity into growth

Brij Pahwa Jan 7, 2026 1:18 PM

DPDP rules trigger structural re-engineering in performance marketing

Industry may witness quick disruptions across retail and wholesale e-commerce advertising, from programmatic adtech and third-party data ecosystems, experts say

Kanchan Srivastava Dec 12, 2025 9:08 AM

The Great Martech Payback: Are CMOs Finally Seeing Results?

MarTech investments are delivering record ROI in 2024–25, with AI, automation, and CRM integration driving measurable revenue gains, cost savings, and higher campaign efficiency.

Brij Pahwa Nov 11, 2025 1:55 PM

What I talk about when I talk advocacy: Marketing funnel in beauty & advocacy rewrought

Taniya Pandey, Chief Marketing Officer of VLCC?blur=25

Guest Column: Taniya Pandey, Chief Marketing Officer of VLCC, emphasises that genuine advocacy goes beyond simply rewarding customers for positive feedback

Taniya Pandey Sep 15, 2025 8:43 AM