Cannes Lions Diary - Day One: A look at all things Cannes
Participants from India, vast expanse of languages heard, and few more thoughts from Sunil Kumar of exchange4media Group on Day One @Cannes
Advertising agencies representing India, advertisers spotted soaking in all the action, the numerous apps launched for the Festival this year, the buzz at the Press Centre and much more…Sunil Kumar, President, exchange4media Group shares the happenings @Cannes Lions…
Indians at Cannes Lions
If you thought anyone who’s anything in advertising, media and marketing is at Cannes, you may not be right. Just about 200 delegates representing Indian companies are here at the Côte d'Azur (French Riviera). The largest contingent of 30 or so members is from O&M, perhaps making up for their absence at Goafest earlier this year. The same seems to be case with Lowe, who has sent a team of 7 to the festival. Others with decent size contingents here are Rediffusion (6), Times of India (6), JWT (5), McCann (5), Dentsu (4), TBWA (4), and Madison (4).
A surprisingly large team of 12 marketers from ITC’s various divisions is attending the festival with Sandeep Kaul, CEO of their personal care products division, who is on the Creative Effectiveness jury.
The official app and the unofficial ones
There’s this official app obviously called ‘Cannes Lion’. It gives you a near live experience of all the happenings at the Festival. It gives daily updates, time sensitive messages and reminders. Plus helps you navigate your way around both, the festival and the city of Cannes. The dashboard page where you can view a ‘What’s hot’ list of recommendations on what you can do at that very moment, a countdown clock to the start of the event, a Cannes social media news feed, a list of best places to eat and visit while in this luxurious city, and a comprehensive dictionary of all things you may need to know throughout the Festival.
Then there’s this unofficial app ‘Cannesappé’, one highlight of which is the opportunity to obtain ‘Golden tickets’ – simply by opening the app, anyone can trigger ‘push’ invitations for themselves and a friend to one of Cannes’ most exclusive parties, including the ‘Shots Beach Party’.
Yet another interesting dedicated app available for this year’s Festival includes ‘Cannes Has Pizza’, a free pizza service for the hungry masses wandering Cannes in the small hours looking for food.
There could well be a Cannes Lion for the most creative app created for this Festival of Creativity!
The room with many languages
The Press Centre at the top floor of the Cannes’ world famous convention centre Palais des Festivals is fairly quiet with journalists from nearly as many countries as there are delegates – all busy filing stories, editing pictures and videos. But when one does hear a reporter talk (probably with his/her editor back home), it’s mostly not English. Answers to my curiosity have generated responses in Korean, Chinese, Malay, French, German, Spanish, and of course, English and Hindi. It goes to prove that Cannes Lion has become a truly global over the last 60 years – a landmark that they are celebrating big time this time round.
The author is the President of exchange4media Group
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