Date-wise News
ZEE strengthens its leadership team in South

Zee Tamizh, the Tamil channel from Zee Entertainment Enterprises (ZEE), has promoted NS Easwaran as Deputy Business Head

Deepa Balasubramanian Apr 2, 2013 8:51 PM

Domex radio campaign rides on the back of theme song

While characterisation of the diseases may not be such a good idea, creating a theme song for radio is the way to go, say experts

Saloni Surti Apr 2, 2013 8:33 PM

Tata Housing once again banks on OOH for latest project

The real estate brand has executed a six-month long campaign at 10 strategic outdoor sites in twin cities of Bhubaneswar & Cuttack

Priyanka Nair Apr 2, 2013 8:20 PM

Quick five with Hungama Digital Media’s Neeraj Roy

Hungama recently launched a new music app positioned as a ‘Game Changer’. The company’s MD & CEO shares how the app can change the music experience

Priyanka Mehra Apr 2, 2013 7:54 PM

"There is need for regional video content with local sensibilities"

Arunn Asthaana, MD and CEO, VVIDIA talks about how video content has changed the rules of marketing & demand for local content, among other things

Saloni Surti Apr 2, 2013 7:47 PM

Should TRAI regulate the broadcasting industry?

TRAI & the broadcasters have been at loggerheads as the latter considers TRAI’s regulations archaic. The industry should be regulated by market forces, say experts

Abhinav Trivedi Apr 2, 2013 7:45 PM

RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities

The campaign is aimed at empowering consumers with information on digitisation and distribution partners with the opportunity to strengthen brand equity

exchange4media Staff Apr 2, 2013 7:37 PM

Nat Geo all set to enter ‘Inside IPL 6’

The special series will reveal the facts behind the massive machinery of the Pepsi Indian Premier League

exchange4media Staff Apr 2, 2013 7:30 PM

Publicis Capital wins Subway India business

Subway India has awarded its creative business to Publicis Capital post a multi-agency pitch. The account size is in the range of Rs 25 cr – Rs 30 cr

exchange4media Staff Apr 2, 2013 7:27 PM

Havas Worldwide ropes in Gaurav Soi and Tiraz Balaporia

Soi joins as Vice President, Havas Worldwide Mumbai, while Balaporia joins as Vice President and Office Head, Havas Worldwide Bangalore

exchange4media Staff Apr 2, 2013 7:27 PM

Guest Column: What you should never do as a leader

It is imperative to be appreciative of employees in an open forum, but pointing out concerns has to be done within closed doors, says Sarabjeet Sachar of Aspiration

Sarabjeet Sachar Apr 2, 2013 7:26 PM

Delhi Press woos young readers with two new magazines

Delhi Press has tied up with American publishing group Highlights to launch ‘Highlights Genies’ and ‘Highlights Champs’ for the 2-12 age group

Abid Hasan Apr 2, 2013 7:25 PM

Patrika launches its seventh edition in MP

Further strengthening its base in the Hindi heartland, Patrika has launched its Satna edition. The paper has an initial print run of 25,000 copies

Abid Hasan Apr 2, 2013 7:25 PM

Hindustan’s campaign brings rail connectivity to Bulandshahr

The objective of the campaign was to emphasise the need for rail connectivity in Bulandshahr, besides consolidating Hindustan’s presence in the city

exchange4media Staff Apr 2, 2013 7:24 PM

Adille Sumariwalla quits Clear Channel

The Chairman & MD of Clear Channel in India and Head of the Clear Channel Mudra JV, has decided to move on after a stint of eight years

exchange4media Staff Apr 2, 2013 3:45 AM