RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities

The campaign is aimed at empowering consumers with information on digitisation and distribution partners with the opportunity to strengthen brand equity

e4m by exchange4media Staff
Updated: Apr 2, 2013 7:37 PM
RBNL rolls out Choose Your Set Top Box Wisely campaign in 38 cities

As India gears for Phase II of digitisation, positively affecting a population of more than 50 million Indians across 38 cities of the country, Reliance Broadcast Network (RBNL) has launched a consumer awareness campaign – ‘Choose Your Set Top Box Wisely’/ ‘Samajdhari se Chune, Apna Set Top Box’.

After a successful rollout of the campaign across the four metros, it now extends across 38 cities in DAS Phase II. The 12-week campaign, launching April 1, has been designed to empower consumers with information on digitisation. Simultaneously, it also offers distribution partners an excellent opportunity to strengthen brand equity. The campaign will see an extensive multi-media marketing push with the help of RBNL’S marketing muscle and expertise and will be promoted across the platforms of television, radio, cinemas, digital, outdoor, on ground and road shows.

The campaign will play in both Hindi and English languages, basis the cities and audience being targeted. With different channels leading the campaign in different markets basis priority, the campaign will be primarily led by the Big CBS channels – Prime Hindi and Love; Big Magic and Big RTL Thrill & Spark Punjabi across the Hindi speaking markets of Uttar Pradesh, Maharashtra, Madhya Pradesh, Gujarat, Bihar and Jharkhand and Punjab.

Speaking on the new campaign, Tarun Katial, CEO, Reliance Broadcast Network said, “We are excited to launch this campaign deeper into India. After its success in the 4 metros, we are now ready to reach out to 38 cities, educating consumers on the opportunities of digitization and the choices available to make an informed decision. Our multi-media campaign promises to benefit all stakeholders who are part of the value chain.”

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