There is more clarity on the global development of Vodafone’s decision to rest its media duties with OMD Worldwide. As was reported earlier today, the transition period of the business is uncertain, and Vodafone officials have issued a statement reiterating that. A Vodafone spokesperson told exchange4media, “There would be a longish transition period in India, during which our existing agency would continue to service the account.”<br> <a href=http://www.exchange4media.com/e4m/news/fullstory.asp?section_id=1&news_id=35737&tag=31509&pict=0 target=_blank><b>OMD wins Vodafone’s global media biz; changes to take place in India too</b></a>
Tata Motors Ltd was the top automobile advertiser in print during January-July ’09, while Bajaj XCD 135 DTS-Si topped the list of new automobile brands advertised in print during this period. High advertising share of automobile brands was seen on metro newspapers during the first half of 2009.
Tata Teleservices Maharashtra Ltd (TTML), which recently launched its Tata Photon+ service in Nagpur, has unveiled an innovative campaign to support the launch. The campaign, executed by Square Circle Outdoors, can be see at locations like Tuli Mall, Shankar Nagar, Rahate Colony, and Eternity Mall in Nagpur.
The 19-week trend from week 15 to week 33, as per RAM data for the Mumbai market, all people 12 years and above and all places of listening, shows Radio Mirchi in the top spot, way ahead of its nearest rival Red FM. Also vying for the second slot in a close fight are Big FM, Radio City, Fever FM and Air FM2 Gold.
Media owners and editors needn’t get defensive about dumbing down their newspapers and channels. For, current affairs can be as much of an insight into what’s happening in politics and government as it is with the latest on how a Saif Ali Khan and Kareena Kapoor are doing, writes Pradyuman Maheshwari.
BBC World News has embarked on one of its most extensive programming initiatives, ‘Aftershock’, for which it has collaborated with BBC World Service and BBC.com. The initiative marks a year of the global recession. Richard Porter, Director – News Content, BBC World News speaks exclusively to exchange4media on the significance of ‘Aftershock’.
India is fast gaining prominence in the INMA order. Today, INMA has a South Asian board that had met for the first time in Delhi on August 26, 2009. BCCL’s Ravi Dhariwal has been moved from his position as President, Asia, for INMA to Vice President, INMA Worldwide, while and Mid-Day’s Tariq Ansari is now President, Asia. In conversation with exchange4media, INMA CEO Earl J Wilkinson said there were many growth stories in India that were soon going on the global stage.
Global telecom major Vodafone has decided to partner with OMD for its global media business. Sources close to the situation informed that the changes would take place in India as well, and this meant a dent to Maxus India that has been the custodian of the Vodafone business for several years now. The transition period of the business, however, is still uncertain.