Radio channel promotions in print rose 47 per cent, while TV channel promotions in print went up by 19 per cent during the January-October 2008 period as compared to the corresponding period last year. Publications from the West zone were preferred for TV and radio channel promotions during this period.
There are no mantras for what to do or how to do best. When you are on a steep growth curve, you turn a blind eye to a lot that is happening in the organisation. A downturn is a good time for a reality check. That reality check covers people, processes, relationships, visioning, investments, says <b>Sandeep Goyal,</b> Chairman, Dentsu India.
For long newspapers have been a static medium, doling out news, opinions and analysis with hardly any participation or contribution from the readers, barring the letters to the editor. However, technology is providing newer platforms to newspapers to bring in a more participatory element to news – be it blogs, citizen journalism, SMSes, emails or opinion polls.
The Mumbai siege had the television, print and online media put in their best efforts to score with their coverage. But not everyone came out tops, writes Pradyuman Maheshwari, Group Chief Editor, exchange4media.com and impact in his no-holds-barred weekly column.
The Mumbai DTH space is getting a new player from today. Continuing with their pan-India expansion plans, Sun Direct launches its DTH service in Mumbai on Monday, December 8, 2008. Sun Direct had launched its service in Delhi and the NCR in the later half of October.
The Southern television space has caught the attention of the big national players just as it tops among the regional markets. Tamil channels form a big share of this market, with the Tamil GEC space seeing some action with the launch of Zee Tamil recently. However, going by the trend of the newly launched as well as forthcoming channels, news and other niche genres are set to rule in the South.
Lodestar Universal has had a decent year, according to agency CEO Shashi Sinha, who said that the meltdown was yet to show it colours on the agency’s performance. Sinha expects the first quarter of 2009 to be the testing period though. In the meanwhile, the agency has added businesses like Indian Oil Corporation Ltd, Welspun, and Asia Pacific Breweries, among others, that together add over Rs 150 crore to its billings.