Discovery Networks International on Wednesday announced the integration of its India and Asia businesses. Effective July 1, Rahul Johri, SVP, Advertising Sales, Discovery Networks India, will assume management responsibility for India as SVP and Country Manager, reporting to Tom Keaveny, EVP and Managing Director, Discovery Networks Asia. Following this transition, Deepak Shourie, EVP and Managing Director, Discovery Networks India, will move into a new role as Advisor, Corporate Affairs, India for the company.
Xerox Corporation on Tuesday announced the global launch of eight mono printers and MFPs for the first time in India, ahead of the rest of the world. The global launch, which has been kicked off from India, would be rolled out subsequently in 162 countries and underlines India as a strategic destination for Xerox Corporation.
The spirituality of Sufi music and the benefits of Citibank’s Metro Credit Card, a new TVC created by Publicis Ambience seamlessly blends the two. Publicis’ Prasaana Sankhe and Ashish Khazanchi have worked on the TVC, while Film Farm Productions’ Arun Gopalan has directed the commercial.
<b>SPORT:</b> It plans to take the tournament to the Gulf and also rope in film stars to play In order to counter the heat generated by the ongoing Indian Premier League (IPL) launched by BCCI, the rebel cricket body — Indian Cricket League (ICL) — is all set to take its tournament outside the country.
Coca-Cola India has launched the 2008 edition of Limca Book of Records. The 19th edition showcases over 10,000 feats and has, for the first time, been released in Hindi as well. More language editions are on the cards. This apart, 2008 being an Olympic year, Coca-Cola has joined hands with FICCI to felicitate four Indian Olympians.
While women’s fashion always gets extensive coverage, men’s fashion somehow gets overshadowed. Not any more. NDTV GoodTimes is all set to premiere a new show, ‘Cracking the Code’, which aims to put the spotlight on men’s fashion. The six-part mini-series will premiere on May 23 at 9:00 pm and will air on Fridays.
Bates 141 Kolkata has bagged the creative duties for Axiom Estates following a multi-agency pitch involving JWT, Grey and Lowe, besides Bates 141. Axiom Estates has become one of the largest providers of India property services to NRIs globally. Initiative Media has been handling the international media business for Axiom Estates.
Channel Guide India Ltd is all set to launch its new channel Just TV Punjabi in mid-June this year. Just TV Punjabi is targeted at the Punjabi speaking belt. In the first phase, the channel would be launched in Punjab, Haryana, Chandigarh, Himachal Pradesh and parts of Delhi.
In keeping with its plans to expand in West India, DNA is launching its Jaipur edition in the first week of June. This is the second edition launched in 2008, the first being the Pune edition in January. Confirming the news, KU Rao, CEO, Diligent Media, which publishes DNA, said that the print run would be upwards of 40,000 copies.
The team of Tanika Jalan and Rashi Goel from Media Direction, the specialist media services group of RK Swamy BBDO, has won the competition to represent India in the International Young Lions Media Contest at this year’s Cannes Advertising Festival. The AAAI had conducted the Young Lions Media Competition 2008 with the support of The Times of India Group.