For almost a year now, international production houses and format houses like FBC and FreMantle Media have been looking at India very closely. More on these lines was seen when Endemol launched its Indian subsidiary in January 2006. With some of the major shows on TV coming from the Endemol stable, the production house has raised expectations in the content arena.
In keeping with the burgeoning entertainment economy, the Times Group, through Times Infotainment Media Ltd, has ventured into movie production to further strengthen its presence in media and entertainment industry. The first production of TIML, ‘Being Cyrus’, was released nationally on March 24 to rave reviews.
Sports lifestyle company Puma has announced the launch of its 2006 range in India through its newly founded subsidiary, Puma Sports India Pvt, which is headquartered in Bangalore and has been operational since January 1, 2006. The expansion plans of Puma Sports India are ambitious – to establish Puma in India at parity with the brand’s global position.
Work for AAAI’s GoaFest is on full swing and the association has recently roped in the STAR Network and Hindustan Times as principal partners. Red FM and Xerox come in as associate partners. In addition, exchange4media, Indya.com, Star 7827 and Showtime Events are the official promotional partners. The festival will be held on April 29-30.
Common sense wrapped in convincing text – that’s how Ramanujam Sridhar’s book ‘One Man – One Billion Minds – Insights on branding in India’ can be aptly described. The book’s claim to bring out peculiarities of the Indian market and the Indian consumer is justified as it is enriched with many case studies and examples that show what works in India.
As options to access TV content grow, the inevitable further fragmentation of audience is going to provide new challenges as well as opportunities for the Indian media industry. To help the industry understand the emerging Indian television landscape better, TAM, in its continuing series of 'Blink' educate sessions, has organised a industry seminar to hear and discuss the new scenario on April 4 in Mumbai. The industry seminar will feature L V Krishnan (CEO TAM India); Prasar Bharti's K S Sarma; Sunil Khanna (Dish TV); Vikram Sakhuja (Group M); Sudip Contractor (Scat); Jagjit Singh Kohli (WIN Cable) and Vikram Kaushik (Tata-Star DTH). The panel will be moderated by Amit Agnihotri, Co-founder and Director, exchange4media. IMRB International and TAM will also unveil findings of their DTH study.
The Times of India group has launched its supplement, Education Times, as a free add-on with The Economic Times in Chennai, from April 1. The fortnightly follows the launch of Auto Mania. Soon to follow is ET Realty, which will also be a fortnightly circulated with The Economic Times.
It’s celebration time for Bhaskar Group of Publications. The National Readership Survey (NRS 2005) had given the Bhaskar group a total readership figure of 2.25 crore for its publications Dainik Bhaskar and Divya Bhaskar. And Bhaskar Group has gone all out to celebrate this mark with its team and readers.
<p align=justify>“FM is a local medium and it has to have a local flavor. It’s really not a good thing for the largest networks to go in for similar content across the country. It may sound like a cheaper option in the short run, but if you don’t address local issues in the local idiom, you can’t engage your listeners and you’ll lose their loyalty. You will end up with bland, mass-market cookie cutter programming, which turns people off FM altogether.”