ZEE5 partners with Publicis Capital for global communication, creative & digital roll-out

The brand will be handled by the agency’s Mumbai office.

ZeePublicis

ZEE5, the digital entertainment platform from Zee Entertainment Enterprises Ltd. (ZEEL), has partnered with Publicis Capital to help drive its global strategy. ZEE5 has entrusted Publicis Capital with the mandate of driving its international communications, creative campaigns and digital initiatives. The brand will be handled by the agency’s Mumbai office.

ZEE5 offers multi-genre and multi -language content across 12 languages - English, Tamil, Hindi, Malayalam, Telugu, Kannada, Marathi, Bengali, Oriya, Bhojpuri, Gujarati and Punjabi. Available across platforms, ZEE5 comes with 1,00,000 hours of on-demand content, including Indian movies and TV shows, music, cine-plays and health and lifestyle videos along with a slew of exclusive Originals, across 12 languages. It also has a Live TV offering 60+ popular Live TV channels.

Commenting on the plans for ZEE5, Archana Anand, Chief Business Officer, ZEE5 Global, said, “The launch of ZEE5 globally has catapulted us into our next phase of growth and we needed a partner to help us quickly establish ourselves as the largest global platform for Indian language entertainment. Publicis specialises in transformative, effective and data-driven communication solutions, which is integral to our growth plans for ZEE5. Their data-led strategic approach, strong creative framework and robust network will enable us to efficiently develop an integrated, universally resonant, and holistic brand identity globally and we are thrilled to partner with them.”

Sharing her views on the partnership with ZEE5, Srija Chatterjee, Managing Director, Publicis Worldwide (India), said, “Clearly, OTT has become the entertainment buzzword across the world these past few years. Little wonder then that we’re so proud to be partnering with ZEE5 as a leader brand and even more privileged to be entrusted with the challenging yet exciting responsibility of taking the brand global and making it the go-to destination for the South Asian diaspora and beyond. We are currently working on putting together an effective brand campaign, which through its distinct appeal will surely succeed in achieving the stated communication objective. Watch this space for more!”

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Cloudtap awards agency duties to Jack in the Box Worldwide

Cloudtap is a new AI-powered water purification system

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Cloudtap, a new AI-powered water purification system, has signed on Jack in the Box Worldwide, a part of The 120 Media Collective, as its digital and creative partner.
 
Cloudtap uses the power of the internet and AI to supply pure drinking water 24x7 while reporting its purity and performance in real-time. Along with Jack in the Box Worldwide’s content marketing capabilities, Cloudtap takes Internet water to market.                                                                                                                                                                                                         

Commenting on the win, Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective, said, “In this business, it’s not often that we encounter true innovation that typifies Blue Ocean Strategy. Cloudtap’s ‘Water as a Service’ is truly revolutionary in this regard and it’s super exciting for us at Jack in the Box Worldwide to have the opportunity to bring the various parts of The 120 Media Collective together to create content and other collaterals that will deliver real business impact for them.”

Remarking on this selection, Cloudtap’s CEO, Ankur Parikh, said, “We at Cloudtap are very excited to be working with Jack in the Box Worldwide. Their in-depth understanding of how to engage with consumers and audiences in the digital space combined with their film/video expertise is something that will help us establish Cloudtap as the market leader for commercial water purifications solutions.”
 

Crosshairs Communication bags PR duties for 91springboard & Medusa

91springboard is a co-working community created for start-ups, while Medusa is an India-based beer brand

Crosschairs

Public Relations (PR) agency Crosshairs Communication has bagged two big mandates this month, from two very different sectors. The first being co-working space 91springboard and the second beer brand Medusa. The two brands in the kitty will strengthen the core expertise of Crosshairs Communication.

91springboard is a vibrant co-working community created for start-ups, freelancers and business owners with a start-up mindset. Team Crosshairs Communication will be handling PR for the brand.
Medusa, meanwhile, is one of the fastest growing beer brand in India. The brand was born in 2018 with the objective to support the millennial consumers who are looking out for new taste and flavour in the Indian market. It is an India-based beer company with a strategic marketing division and a quirky and contemporary packaging. Crosshairs Communication will be managing PR for this account.
 
Stuti Jalan, Founder, Crosshairs Communication, is excited about signing up the two new accounts. “Crosshairs has always loved a good challenge and now we have got two! As an agency, we have always tried to deliver more than what is expected from us. We hope to extend our support to the brands address their communication goals, press coverage and brand expansion possibilities,” said Jalan.
 
 

Shilpa Kamath joins Network Advertising as Senior VP, Client Services

In her long stint with Ogilvy, Kamath managed the HUL’s Tea portfolio and Personal Care and Laundry business. She spent her last couple of years at Wolfzhowl as a knowledge and business custodian

Shilpa Kamath

Shilpa Kamath joins Network Advertising as Senior Vice-President, Client Services. Kamath comes with an experience of over 18 years of leading the communication duties of several prestigious FMCG brands.
 
In her long stint with Ogilvy, Kamath managed the HUL’s Tea portfolio (Red Label, Taj Mahal and 3 Roses) to begin with, and then moved on to manage the Personal Care and Laundry business, namely, Dove, Comfort and Sunlight. 

She led the Indian mandate for Dove (Haircare, Skin Cleansing & Deos) and Kimberly Clark (Huggies and Kotex). As a business leader she played a major role in navigating these global brands while focusing on local realities. She takes pride in winning several effectiveness awards for Dove, both at the domestic and international platforms. 

Kamath spent her last couple of years at Wolfzhowl, a strategic consultancy firm where she played the role of a knowledge and business custodian. 

At Network, Kamath will head an independent business group managing the FMCG brands of Jyothy Laboratories like Henko, Margo, etc.

Vinod Nair, managing Director of Network Advertising said, “We are glad to have Shilpa back on board with Network and it is like welcoming her home. We look forward to her leadership on all the prestigious brands of Jyothy Laboratories that we handle.”

Kamath said, “Handling the communication requirements of FMCG brands has always excited me and making a success of the Jyothy Laboratories portfolio with Network is something that I am really looking forward to.”

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L&K Saatchi & Saatchi's Anil K Nair appointed as CEO of VMLY&R India

Nair will help drive growth and build on the agency’s fully integrated service offering spanning creative, technology and data services

Anil K Nair

Law & Kenneth Saatchi & Saatchi India’s Anil K Nair appointed as CEO of VMLY&R India. He will be based out of the Mumbai office, and will report to VMLY&R Asia Co-CEO Tripti Lochan, who is based in Singapore.

At VMLY&R’s India operation, Nair will help drive growth and build on the agency’s fully integrated service offering spanning creative, technology and data services.

Prior to this, Nair was the CEO and Managing Partner for Digital Law & Kenneth Saatchi & Saatchi India. He was part of the founding team at Law and Kenneth (L&K) Communications in 2002. He is recognised for his role in helping build Law & Kenneth Communications from the ground up into India’s largest independent agency, prior to its merger with Saatchi & Saatchi in 2014. Before Law & Kenneth, he was a Brand Planning Director with Lowe Lintas.

Commenting on Nair’s appointment, Lochan said, “We are committed to cultivating truly connected brands that generate real ROI for our clients and their clients. Anil comes to us with the right vision and experience to make this happen, marrying strategy with an understanding of the brand, digital and commerce. He boasts an exemplary record for driving agency excellence and innovation while exhibiting a deep understanding of the Indian marketplace. This is an exciting time for VMLY&R as we continue to flourish in India, and I can think of no one better to lead the way.”

“At a time when consumer behaviour and demand continues to evolve in line with advancing technology, VMLY&R with its ‘marketing-company meets creative-agency’ rigour, represents a breath of fresh air for its clients via a service offering which is arguably the most relevant, necessary and contemporary in the market today,” Nair on his appointment. 

Few weeks ago, Kevin Lobo was appointed as the Executive Creative Director, VMLY&R India, and Sujay Kar as Commerce Group Lead, VMLY&R SEA & India.

Future Retail re-appoints Kishore Biyani as MD

Rakesh Biyani re-appointed as joint managing director for three years

biyani

Future Retail has re-appointed Kishore Biyani as managing director and Rakesh Biyani as its joint managing director for three years, as per media reports.

These will come into effect from May 2 for three years, Future Retail said in a BSE filing.

The decisions will, however, be subject to approval from the company shareholders, Future Retail said. 

Future Retail is part of Future Group that was founded by Kishore Biyani.

Rakesh Biyani has been with the Future Group for more than 23 years and leads the management in expansion of Big Bazaar, Central and fbb.

Ola’s Amit Kumar Nanchahal joins PepsiCo as Senior Manager Communications

Nanchahal will be reporting to Viraj Chouhan, Chief Communications Officer, PepsiCo India

Amit Kumar

Amit Kumar Nanchahal, former Manager, Corporate Communications and PR at Ola has joined PepsiCo as Senior Manager Communications.
 

Sources have confirmed this to exchange4media.
 

In his new role, Nanchahal will be reporting to Viraj Chouhan, Chief Communications Officer, PepsiCo India.
 

Nanchahal has over 15 years of experience on the Communications domain. An alumnus of Symbiosis Institute of Business Management, Nanchahal was earlier Manager, Corporate Communications and Sustainability at SABMiller India.

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BBDO India appoints Kunal Solanki as VP, Mumbai

He will report to Atin Wahal, Executive Vice-President and Head of BBDO’s Mumbai operations

Kunal Solanki

BBDO India has appointed Kunal Solanki as Vice-President for the Mumbai office. He will report to Atin Wahal, Executive Vice-President and Head of BBDO’s Mumbai operations.

Solanki began his career in advertising more than 18 years ago and joins us after 11 years working in the Middle East (Dubai). He has experience across various categories including Telecom, FMCG, Automobile, Banking, Electronics and Durables working on different brands such as Hutch & Vodafone, Marico, Sony, LG, Heinz, Kimberley Clark, Hyundai, Westside (TATA), Cox and Kings. Over the last few years, he has helped develop the digital arms of agencies in Dubai, with a focus on integration and content creation.

Speaking on his new role, Solanki said, “In this day and age, when consumers have so much content thrown at them, it is imperative that brands get the context right and present it in a way that the consumers can relate too. BBDO’s work over the years has done just that and this is what resonated with me. I am delighted to join the BBDO family and look forward to my journey ahead.”

Commenting on his appointment Atin Wahal said, “Kunal is a rare breed of advertising professional who understands the communication needs as well as the marketing problems for the clients. His experience with varied categories and regional exposure will surely be an asset for the agency. We welcome him to the ever-energised BBDO Ashram.”

Lowe Lintas wins creative mandate of Cricbuzz

The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup

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Cricbuzz has appointed Lowe Lintas to handle their creative duties ahead of the Cricket season. The scope of the mandate will see Lowe Lintas conceive a sharp advertising campaign for Cricbuzz during the heavily anticipated Cricket World Cup.

Thanks to the meteoric rise in the number of smartphone users, supported by falling costs of internet bandwidth in India, viewers will experience the game way beyond television sets this World Cup. Needless to mention, there is expected to be a surge in cricket-related content, in multiple formats - ranging from videos to blogs to memes. To thrive in the midst of a storm of similarly-themed content will be a challenge that a lot of brands are likely to face, the agency said in a statement.

Talking about the appointment, Ajith Ramamurthy, Business Head – Videos, Cricbuzz, said "Being the No. 1 cricketing platform in the world, it’s time for us to promote the latest offering from the brand. We were looking for a creative partner to deliver a high-impact campaign promoting the video content during the world cup and found an able partner in Lowe Lintas. We are excited about this partnership and look forward to working with the Lowe Lintas team."

With Lowe Lintas onboard, Cricbuzz aims to attract a lion's share of user attention for its video content uniquely crafted around the Cricket World Cup. In order to flick a Sixer, it will be prudent for Cricbuzz to grab considerable mindshare even outside the boundaries of a live cricket match.

Commenting on the win, Hari Krishnan, President, Lowe Lintas said, "What Cricbuzz has achieved already is quite amazing. It is India’s largest platform for everything cricket. The video content on Cricbuzz is far superior and insightful compared to what the viewer is used to. We are excited about this opportunity, being cricket buffs ourselves".

The Bangalore office of Lowe Lintas will handle the account.

Dentsu Webchutney wins social & digital mandate of Britannia Timepass

The account will be handled by Dentsu Webchutney’s Bengaluru office

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Dentsu Aegis network’s digital agency Dentsu Webchutney has won the social and digital mandate for Britannia Timepass, following a multi-agency pitch. The account will be handled out of their Bengaluru office.

Commenting on the development, Jayant Kapre, VP- Adjacencies Business, Britannia, said, “Taking forward our vision of being a ‘Total Foods Company’, we are entering the salted snack market for the very first time with Britannia Timepass. It’s a cluttered market, filled with players from both the organized and unorganized sectors. Our content needs to break through the digital noise. The need of the hour was to find a partner that not only shared our vision for the brand but would further it with their own thoughts, points of view and ideas.”

Prashant Gopalakrishnan, Sr. Vice President, Dentsu Webchutney, said, “We are talking about one of the most iconic companies this country has ever seen. The team is thrilled to partner with Britannia on this journey - one we hope is just the start of a longstanding relationship. The brand Timepass itself comes with tremendous inherent creative potential, and a client team that we already have built great synergies with.”

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TheSmallBigIdea wins social media mandate for ZEE ETC Bollywood

The agency will be focusing on delivering a brand new look to ETC’s social media

The Small Big Idea ZEE ETC

TheSmallBigIdea, the full servicing digital agency has won the social media mandate for ZEE ETC Bollywood. According to the mandate, the agency will be focusing on delivering a brand new look to ETC’s social media. Additionally, it’ll tap the youth and create content strategies that are highly engaging and relatable to the said audience. This, in turn, will take the digital community for the brand up a notch!

Speaking on the win TheSmallBigIdea’s COO, Manish Solanki said, “Having worked in the entertainment category, we understand the place Bollywood music holds in the rapidly growing entertainment industry. With ETC, we have a dual task marked out: to promote the Channel’s brisk and interesting content through digital endeavours, and to connect the Indian viewer to its youthful and entertaining programming.”

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