Vikatan Group ropes in Majid Khan as Chief Business Strategist
Prior to this, Khan was with Omnicom Media Group as Vice President, Digital Planning
Vikatan Group has appointed Majid Khan as its Chief Business Strategist.
Majid comes with 15 years of diverse experience across Digital, Planning, Investments and Strategy and has worked with GroupM, Tribal DBB.
His last stint was with Omnicom Media Group as Vice
President, Digital Planning, driving Bengaluru Business and South - Digital Revenues.
Some of his key client engagements are Renault India, TVS Motors, Intel, Puma, Levi's, Citibank NA, Cavin Kare, Hatsun Agro & Sun TV Network.
At the Vikatan Group, Majid will be directly responsible for establishing Vikatan and Vikatan.com as the preferred platform amongst the Tamil Audiences and monetisation of Vikatan’s various Digital and Brand Initiatives. He will be part of the core team to identify opportunities, enhance solution capabilities and accelerating Vikatan's brand narrative. He will report to Vikatan Group MD, B Srinivasan.
Majid Khan says, “Digital consumption in India will continue to grow and growing Indic language consumption is changing India's Internet landscape. Given the fact that Tamil Nadu is one of the highest Internet penetrated Indian State and Tamil language users are one of the most active Internet users with over 40 per cent of overall Tamil audience engaged in online content, and Vikatan has carved out a niche of its own in both formats, fiction and non-fiction content.
“What truly excited me about Vikatan Media is the future-ready blend of Content, Data & Experience. As India’s #1 Tamil News/Infotainment Website & Magazine, our focus is to give personalized & meaningful engagements by using data & technology at the core of user experience.”
B Srinivasan, Managing Director, Vikatan Group, said: “Ananda Vikatan has been on a journey to stay relevant to its audiences in their medium of choice and context. We are constantly attempting to engage our audiences online and offline, a delta of which we expect to monetize, whether via reader revenue or client advertising spends.
“With the client, Vikatan attempts to map their problem statement in respect of the TN market, or Tamil audiences and provide holistic solutions through contextually curated content on platforms that deliver the appropriate message seeking the desired ROI. In short, we call this Return on Experiences or ROX.
“Majid, with his many years of brand building, marketing and digital expertise will help exploit our storytelling abilities to the max in order to provide the best returns to clients and maximise audience outreach. I am confident that Majid with his diverse experience will drive Vikatan’s brand & digital initiatives to greater heights.”
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