#e4mExclusive:  Starcom wins Flipkart’s Rs 750-crore integrated media mandate

In a significant reshuffle in India’s media agency landscape, Starcom, Publicis, has won the integrated media mandate of the Flipkart Group, multiple sources close to the development have confirmed to exchange4media.

The account, estimated to be worth Rs 700–750 crore, was previously handled by WPP.

Sources said the mandate was awarded following a multi-agency pitch process and covers end-to-end integrated media planning and buying, spanning both digital and traditional channels.

The remit includes media duties across the entire Flipkart Group portfolio, which comprises the core Flipkart marketplace as well as its verticals and group companies such as Myntra, Shopsy, Cleartrip, and Super.money, among others.

According to industry executives, the consolidated nature of the mandate signals Flipkart Group’s intent to drive tighter media orchestration, sharper ROI measurement and unified consumer journeys across its fast-expanding commerce, fashion, travel and fintech businesses.

Sources also added that Starcom’s win was anchored in its integrated planning approach, combining data-led digital buying with scale-driven traditional media execution, at a time when large advertisers are increasingly seeking single-window accountability across platforms.

The win further strengthens Publicis Groupe’s footprint in India’s large advertiser ecosystem, especially in the e-commerce and digital-first categories where media spends are both heavy and highly dynamic.

While neither Flipkart Group nor Starcom Publicis commented officially on the development, sources indicated that the transition process is already underway.

The mandate is expected to come into effect shortly, marking one of the largest media account movements of the year.