PUMA appoints Havas Media as its global media agency
The appointment for media buying and planning follows a review conducted by media strategy consultancy, ID Comms
Sports brand PUMA has appointed Havas Media as its global agency for media buying and planning, effective in January, following a review conducted by media strategy consultancy, ID Comms.
The shoe and apparel company held the review as part of an "overarching strategy" to transform its approach to consumer marketing, according to a media release. Publicis Media's Blue 449 was reportedly the incumbent on the account.
Adam Petrick, Global Director of Brand & Marketing, Puma said, “This is an exciting time for PUMA as we continue to evolve our consumer marketing approach and how we reach our consumers. We were impressed with Havas Media’s strong strategic skills and forward thinking. The agency clearly demonstrated its understanding of our business, passion for our brand and ability to deliver unique media opportunities.”
Peter Mears, Global CEO of Havas Media, said that the teams were closely aligned on the role paid media should play for a global sports brand. "Data and performance marketing are increasingly important but it’s creative, strategic use of media that matters to consumers, and that can help the brand succeed. I’m extremely proud of our teams around the world who’ve shown PUMA the real power of our strategic skills in Havas Media and can’t wait to see the impact we will have,” said Mears.
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