Ogilvy wins creative mandate for CARS24
The business will be handled out of the agency’s Gurugram office
Ogilvy has won the creative duties for CARS24.
Confirming the development, Nida Naushad, Brand Head, CARS24, said, “We are delighted to welcome Ogilvy, as our new creative partners. CARS24 is on a mission to completely change the way India sell cars by making the process extremely easy and hassle-free. Now, with Ogilvy’s strong creative and strategic capabilities, we aim to move forward in a journey to make Cars24 India’s most preferred auto brand.”
The business will be handled out of the agency’s Gurugram office. The agency will be tasked with the mandate of building and scaling-up the brand and its marketing ecosystem through its integrated communications efforts.
This will include communication development across TV, print, radio, social media and other relevant touchpoints.
Shouvik Roy, President & Head of Office, Ogilvy Gurugram said: “We are very excited to partner a young dynamic brand like CARS24 that operates in a very challenging category. Our ambition is to partner CARS24 and make it the brand of choice for all pre-owned car buyers in India. Our interactions with the CARS24 team has been very engaging and stimulating. And we are confident of some shining work coming out of this partnership.”
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