Makani Creatives bags creative duties for Panasonic TV

Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives will now manage all ATL and BTL communication for the brand

by exchange4media Staff
Published - Aug 29, 2018 2:34 PM Updated: Aug 29, 2018 2:34 PM

Panasonic appoints Makani Creatives to handle the creative duties for its TV division. The agency bags the account amidst a multi-agency pitch to handle all ATL and BTL communication for the brand’s TV division

Released on August 15, the ad campaign for Panasonic’s OLED TV is being featured on all platforms including TV, print, digital, in-shop and outdoor media. The TVC features actor Ranbir Kapoor talking about the features of the TV designed to create for the end consumer, an experience beyond technology, thereby marking Panasonic’s entry into the OLED segment.

Further to their successful execution for Panasonic’s smartphone campaign last year, Makani Creatives is now geared up for the new role. Speaking about the association, Sarthak Seth, Chief Marketing Officer, Panasonic India says, “Panasonic is one of the most trusted consumer electronic brands in the world, especially in the television category. It is already established that Panasonic TVs have the best picture quality and with this campaign we wanted to go further than that. The Panasonic OLED has the best viewing experience and is packed with features that are made keeping in mind the end user. The campaign brings out these features from the point of view of Ranbir Kapoor and in a true sense accentuates the user experience.”

Commenting on the win, Sameer Makani, Managing Director, Makani Creatives says, “With major TV brands providing cutting edge technology, Panasonic goes a step further with its entry into OLED TVs. The technology offered translates into unbeatable features and benefits. We are proud to partner with Panasonic as it continues to set new benchmarks of excellence in the Indian markets. We're excited with this opportunity of taking the brand to a new creative high.”


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