Madison continues to handle BJP media account for the upcoming General Elections

The agency will create media planning and buying strategy for all mass media including print, television and radio

by exchange4media Staff
Published - Mar 8, 2019 12:08 PM Updated: Mar 8, 2019 12:08 PM
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The ruling party, Bharatiya Janata Party (BJP), has once again appointed Madison Media to handle its media buying duties for the upcoming General Elections, according to media reports.  It states that the account size is said to be Rs 500 crore. 

The agency will create media planning and buying strategy for all mass media including print, television and radio. Sam Balsara, Chairman of Madison Media declined to comment on the same.

Madison had handled BJP’s media mandate during the previous Lok Sabha elections when it recorded the biggest election victory in 30 years. Madison had come up with several innovations then to help connect with young voters. 

According to media reports, BJP has also stuck to Ogilvy & Mather as their creative agency who created the successful ‘Ab ki baar Modi sarkaar’ campaign in 2014.  Soho Square too had worked with the party in the last General Elections. 

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