The TVC campaign advocates the adoption of male talcum powder by showcasing the relevance of androgynous fragrances in a relatable way

exchange4media Staff May 4, 2019 8:47 AM

madison logo?blur=25

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff Mar 8, 2019 12:08 PM

Himalaya Neem Scrub?blur=25

Conceptualised by SoHo Square, the ad highlights Himalaya Purifying Neem Scrub's gentle, yet effective solution for blackheads and dead skin cells, keeping skin soft, moisturized, and clear

exchange4media Staff Feb 5, 2019 4:07 PM


Film aims at evoking sense of pride among citizens who may not own the same sense of patriotism as their previous generation

exchange4media Staff Jan 24, 2019 3:50 PM


The campaign has been conceptualized by Soho Square, an Ogilvy Group tagline

exchange4media Staff Aug 7, 2018 4:02 PM


India won 40 metals last year at Cannes Lions. There is immense pressure on agencies to maintain the momentum this year

Venkata Susmita Biswas Jun 18, 2018 9:00 AM


These humorous films are supported through print and outdoor mediums as well. They show the father-son duo in different scenarios to bring out various benefits and offerings, available on the Medlife app

exchange4media Staff Jun 9, 2018 8:52 AM


Innovative web film is from the point of view of a parking lot’s security cameras, conceptualised by Soho Square (Mumbai)

exchange4media Staff May 7, 2018 1:26 PM


Slow growth in 2017 and fewer categories at Cannes are the main factors that are influencing how Indian agencies take part in the international awards festival

Venkata Susmita Biswas Apr 17, 2018 9:00 AM


Created and conceptualized by Soho Square, Mumbai, the campaign is being taken forward across television, online, print, digital and out-of-home media.

exchange4media Staff Feb 5, 2018 2:26 PM


ITC launched a multi-film corporate campaign that encapsulates the company’s inclusive growth philosophy in the thought ‘Sab Saath Badhein’

exchange4media Staff Jan 31, 2018 5:19 PM


The agency has been awarded the reins of the account in the aftermath of a competitive multi-agency pitch.

exchange4media Staff Dec 11, 2017 8:45 AM


The company has started manufacturing tactiles in public places for the visually impaired. They have roped in Katrina Kaif for this initiative

exchange4media Staff Sep 13, 2017 3:51 PM


A recipient of multiple accolades, Chattopadhyay will take on the responsibility on August 1

exchange4media Staff Jul 14, 2017 12:25 PM

Soho Square creates new TVC for Tata Tiago?blur=25

This new TVC comes on the back of a mega multi-media launch by Tata Motors, barely 7 months ago, that was also engineered by Soho Square

exchange4media Staff Oct 22, 2016 5:10 PM

New Nicotex ad takes empathetic route to make smokers quit the habit?blur=25

Conceptualised by Soho Square, Mumbai, the ad is a refreshing change from what has been seen so far in the same category

exchange4media Staff Oct 18, 2016 8:05 AM

Soho Square and Piaggio to ride again?blur=25

The agency has won the creative duties following an aggressive multi-agency pitch

exchange4media Staff Jul 19, 2016 1:45 PM

Cipla Health partners with Soho Square for Nicotex?blur=25

Following the two big wins of Vasmol and Faber in January and February, Soho Square has now been roped in to handle the brand duties for Nicotex – Cipla Health’s smoking cessation gum

exchange4media Staff Apr 22, 2016 8:07 AM