In an interview with exchange4meida, Congress' Social Media Strategist Mayur Shekhar Jha talks about the growing clout of social streams and how it is set to play a bigger role in the 2019 general elections.
Rajdeep Sardesai has launched his website – Breaking News – which sports the tagline, ‘Credibility over Chaos’. He has also unveiled his new book ‘2014 – The Election that Changed India’, which will be released in November
As India goes to the polls in less than a month, the country must take note of the world's eye on it. Particularly the parties, which must remember the spotlight the nation is under, says exchange4media's Annurag Batra
Using the collective power of influencers beyond endorsements in bringing women issues to the forefront, facilitating their debates with politicians, Maxus and Tata Tea aim to create an informed female electorate
GECs offer better value deals to advertisers during IPL. But this year, due to the Lok Sabha polls, audiences & advertisers will be more fragmented. Marketers, therefore, feel that GECs may be more flexible this year