general-elections

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff 1 day ago

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee 1 day ago

The platform offers live debates, live streaming of current events and light-hearted comic features

exchange4media Staff 6 days ago

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 6 days ago

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan and Neethu Mohan 6 days ago

Pandey, CEO, ABP News Network informed that ABP Ganga will cater to UP & Uttarakhand; he also spoke about the channel's viewership targets and elections

Moumita Bhattacharjee 1 week ago

The game features four parties – team Mitron, Parivar Party, Muffler Party & Stree Power Party with 20 political avatars. Users compete for votes to push their party to the top of the leaderboard

exchange4media Staff 1 week ago

The brand urges consumers to ‘Make their voice heard, and their vote count’

exchange4media Staff 1 week ago

From live channels to interactive campaigns and special shows, OTT players such as VOOT, SonyLIV, ZEE5 and MX Player have elaborate plans to tap viewership during the election months

Moumita Bhattacharjee 1 week ago

The initiative urges all Indian voters to do a thorough background check on the candidates prior to voting

exchange4media Staff 10-April-2019

Blue Star Ltd is looking at Rs 85 crore ad spend this financial year to win customers

Ruhail Amin 05-April-2019

In tandem with the current political environment, BTVI has expanded its content to ensure that its audience connects with all the latest political developments in the country

exchange4media Staff 04-April-2019

The mobile studio of Aaj Tak, Chunav Studio will travel across 7 states and 26 cities in India over a period of 6 weeks covering over 8000 km

exchange4media Staff 02-April-2019

The survey highlights that 24 per cent Indians are doubtful of the authenticity of EVM. The survey saw participation from over 2 lakh subscribers across the country

exchange4media Staff 28-March-2019

Thomas Cook's ‘Ghar Jao Vote Karo’ campaign encourages voters to go home and vote, and gives a special post-voting holiday discount offer as a thank you

exchange4media Staff 26-March-2019

The CEO of BBC Global News talks about the rise in viewership during Pulwama terror attack and subsequent events, general elections coverage plan, fake news and more

Moumita Bhattacharjee 25-March-2019

Experts speak about the rise of social media in poll campaigns, the challenges the Election Commission will face in implementing the code of conduct and the sense of distrust

Ruhail Amin 18-March-2019

The agency will create media planning and buying strategy for all mass media including print, television and radio

exchange4media Staff 08-March-2019

OOH players hoping for a boom between March and May to recover from losses suffered due to last year’s floods

Neethu Mohan 05-March-2019

D’Souza, Executive Editor at Mirror Now and the winner of News Television Editor-in-Chief of the Year at the ENBA event, explains how the news channel will cover the General Elections this year

Moumita Bhattacharjee 04-March-2019