general-elections

IPL, General Elections and the ongoing Cricket World Cup saw brands push the marketing envelope with an estimated Rs 10,000-11,000 crore spent on advertising, making 2019 summer a sizzling one

CHRISTINA MONIZ & BERYL MENEZES 1 day ago

Increase in number of users and time spent have led to ad revenues growing over 100% YoY, says Bedi, President, Dailyhunt

Tasmayee Laha Roy 21-May-2019

News channels have come up with exclusive offers to make it a lucrative investment proposition for advertisers

Tasmayee Laha Roy & Ruhail Amin 14-May-2019

The two top selling programmes – ‘Hot Topic with Ronak’ and ‘Samachar Shatak’ have grabbed maximum eyeballs with 174,000 impressions & 164,000 impressions respectively

exchange4media Staff 08-May-2019

Jeep arranged for a convoy of cars to ferry residents to their closest polling booths

exchange4media Staff 08-May-2019

Advertorial: The campaign 'National Agency Opinion Poll' was carried out at top agencies in Delhi, Mumbai, Kolkata and Bangalore

exchange4media Staff 03-May-2019

Readers can visit the Times of India website and earn Times Points by reading articles, watching videos, sharing & listening to Podcasts to win up to Rs 6 Lakh in gift vouchers

exchange4media Staff 02-May-2019

From circulating campaign videos on apps like Sharechat, TikTok, Helo and Samosa, parties have also been creating content for WhatsApp, Facebook and Twitter

Shweta Raaj Singh 02-May-2019

Kaushik, EVP, Dentsu One gives insight on the ad campaign #ActivIndia by Honda encouraging citizens to vote this election season

Noel Dsouza 02-May-2019

Appachoo N K, who heads the business functions of Suvarna News & Kannada Prabha at AMEL spoke on Kannada Prabha’s achievement in IRS survey, key focus areas and more

Neethu Mohan 01-May-2019

Top five hashtags on Phase 4 voting day were #LokSabhaElections2019, #IndiaVotesForNaMo, #Phase4, #VotingRound4 and #MumbaikarVoteKar

Tasmayee Laha Roy 30-April-2019

The platform in partnership with Vikram Chandra and Editorji has launched a series of Twitter-first conversations with political leaders

exchange4media Staff 29-April-2019

Janadhar India, an election management company, has helped candidates with new voter outreach mediums

exchange4media Staff 26-April-2019

#GetInked is an election special initiative educating citizens on the importance of voting to assert responsibilities as a citizen

exchange4media Staff 25-April-2019

Papa CJ and White Rivers Media co-conceptualise a pro-voting, witty campaign with a series of videos urging people to vote

exchange4media Staff 23-April-2019

Industry experts also say ad rates will increase across English, Hindi and Regional news channels on the counting day

Moumita Bhattacharjee 23-April-2019

The platform offers live debates, live streaming of current events and light-hearted comic features

exchange4media Staff 18-April-2019

IQM Corporation’s CEO, Patel, explains how their 70% match rate gives political campaigns a competitive advantage to reach voters with targeted information that empowers them to get out the vote

Tasmayee Laha Roy 18-April-2019

Brands too are doing their bit, encouraging citizens to cast their votes through innovative campaigns and creatives

Dolly Mahayan and Neethu Mohan 18-April-2019

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