Lodestar UM retains media duties for Mahindra & Mahindra Ltd

The account size is estimated to be around Rs 500 crore

e4m by Naziya Alvi Rahman
Updated: Nov 13, 2019 9:59 AM

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Lodestar UM Mahindra

IPG Mediabrands leading agency Lodestar UM has retained the media duties for the leading car and SUV manufacturing company Mahindra & Mahindra Ltd. The vehicle giant had called for a media review more than four months ago. The account size is estimated to be around Rs 500 crore. Leading agencies were in the race for the account until the end.

exchange4media reached out to all stakeholders for comments but did not receive any until the filing of this story.

According to media reports, Lodestar UM’s mandate will still be that of handling Mahindra’s media duties for all touch points. This will cover the entire gamut of Mahindra’s businesses, including personal and commercial vehicles, farm equipment, real estate, corporate and finance.

Mahindra & Mahindra brands its products as 'Mahindra', produces SUVs, saloon cars, pickups, lightweight commercial vehicles, heavyweight commercial vehicles, two-wheeled motorcycles and tractors.

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