Jack in the Box Worldwide bags digital mandate for Parachute Advansed Coconut Crème Oil

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

by exchange4media Staff
Published - Mar 11, 2019 4:35 PM Updated: Mar 11, 2019 4:35 PM
Jack in the Box Marico

Jack in the Box Worldwide, the digital agency brand of The 120 Media Collective, won the digital mandate for Marico’s Parachute Advansed Coconut Crème Oil.

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties.

Commenting on the win, Kaizad Pardiwalla, President & Chief Operating Officer, The 120 Media Collective, said, “Parachute is an iconic brand in India and we are delighted to work on its latest innovation Crème Oil. The team at Marico is extremely committed to digital and what it can deliver for the brand which is in perfect sync with our philosophy of creating content for business impact. We look forward to creating content that delivers business impact for Crème Oil and firmly establishing the brand in the hearts and minds of consumers.”

Parachute Advansed Coconut Crème Oil is an innovative hair oil format launched in the VOHO (value added hair oil) segment in mid-2018 by Marico, one of India’s leading consumer products companies. It aims to make the process of oiling one’s hair easy and convenient, while providing 100 per cent nourishment in 30 minutes.

It is targeted at the new-age busy woman of India who finds it difficult to continue the age-old practice of hair oiling.

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