The agency aimed at start-ups and SMEs insists on taking up only a limited number of projects at a time, so the founders can be directly involved at every stage with the clients

Neeta Nair Nov 11, 2020 8:52 AM

The mandate comprises services like brand strategy, social media, search, listening and creative duties

exchange4media Staff Apr 8, 2019 12:05 PM

The mandate comprises end-to-end digital services, which encompasses communication strategy and creative duties

exchange4media Staff Mar 11, 2019 4:35 PM

True Roots is Marico's latest offering in the personal care space and the agency will be responsible for building the brand's presence across multiple digital platforms

exchange4media Staff Mar 5, 2019 10:15 AM

RACEMO or Cemora, same difference. The JITB campaign has more than lived up to its challenging brief, and in fact, set a whole new industry benchmark by gaining 12,500 followers on Instagram and Twitter, a reach of 12.1 million, and a cumulative 1.7 million likes, shares, comments, and video views

exchange4media Staff Mar 15, 2017 2:36 PM

Pardiwalla, who joins from Orchard Advertising, will report to Roopak Saluja, Founder & Chief Executive Officer, The 120 Media Collective

exchange4media Staff Dec 8, 2016 11:27 AM

She joins from Interspace Solutions where she worked as National Head - Retail and Customer Engagement

exchange4media Staff Oct 20, 2015 1:32 PM

Pardiwalla comes with 18 years of experience in the business with the last three being at Grey, where he ran the Mumbai operations

exchange4media Staff Nov 5, 2014 12:43 PM