ESPN acquires digital clip rights in SE Asia and Hong Kong for ICC Cricket World Cup 2019
ESPN’s coverage will see the digital sports publisher also extend the clips to its flagship site ESPN.com across the digital clip rights-holding territories
ESPN has acquired digital clip rights for the upcoming ICC Men’s Cricket World Cup 2019 across Southeast Asia and Hong Kong to super-serve 2 million cricket fans in the region who are expected to visit its digital platforms during the tournament.
With the cricket website ESPNcricinfo just having celebrated 25 years, ESPN’s coverage will see the digital sports publisher also extend the clips to its flagship site ESPN.com across the digital clip rights-holding territories, which also includes Australia, the UK, and Ireland.
During ICC Cricket World Cup 2015, ESPNcricinfo attracted more than 1.6 million unique users (Source: Adobe Omniture) across Southeast Asia and Hong Kong, and the addition of these rights is expected to boost that number to more than 2 million users for the 2019 tournament.
In addition to the unmatched depth of statistics and analysis alongside ball-by-ball match commentary online, ESPNcricinfo users in the rights-holding territories will be able to watch digital clips from the live scorecards within minutes of it playing out in a match. The digital clips from each match will feature the highs and lows, plus reviews of critical aspects such as “Top Performer of the Match”, “Turning Point of the Match” and “Partnership of the Match” – all styled to serve fans globally across multiple time zones.
Ahead of the ICC Men’s Cricket World Cup, ESPNcricinfo is also creating a series of special features 100 days out from the start of the tournament, including “The Greatest World Cup Matches” – a selection of the top 10 Cricket World Cup matches as picked by an in-house jury. Each of “The Greatest World Cup Matches” will feature text and imagery, plus archive videos for the rights-holding territories, and the No.1 match will have an extended feature treatment including interviews with players and others who were involved in the game.
Speaking on the development, Lance Peatey, General Manager of ESPN Southeast Asia said, “After looking at the size of the audience that came to ESPNcricinfo for the 2015 tournament across Southeast Asia and Hong Kong, it made sense to bring those highly-engaged fans an extra level of coverage in 2019. We are excited by the prospect of serving even more fans in the region this time around.”
Historically ESPN’s digital cricket traffic has surged in the number of unique users during the ICC Cricket World Cup, with the 2015 tournament bringing the growth of 163% across Southeast Asia and Hong Kong compared to the 2018 annual monthly average for ESPNcricinfo.
Video starts have also grown over 175% across the region from 2015 to 2018. ESPN’s game around the game coverage of the ICC Men’s Cricket World Cup 2019 will be available for fans on ESPN.com and ESPNcricinfo.com.
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