Dailymotion & Httpool announce partnership in India

Dailymotion will be able to leverage Httpool's advertising solutions for brands and advertisers across the country

by exchange4media Staff
Published - Sep 18, 2019 2:50 PM Updated: Sep 18, 2019 4:04 PM
Httpool and Dailymotion

Httpool and Dailymotion are pleased to announce the appointment of Httpool, the leading premium ad sales partner of global media platforms, as their exclusive reseller partner in India.

Httpool, with presence in 22 countries across Europe & Asia, is the largest international partner of some of the major global media platforms as well as top traditional and native advertisers. Httpool India has offices in Mumbai, Delhi and Bangalore and provides brands and media agencies support, technology and access to its most relevant global and regional media partners in order to accelerate their global growth.

With the experienced team at Httpool, Dailymotion will be able to leverage its advertising solutions for brands and advertisers across the country. This deal also marks a commitment to support Indian premium partners such as Dainik Bhaskar and Network 18, which will drive over 20 million monthly views while using Dailymotion’s video player on their owned properties.

In today’s fast and competitive climate, everyone is seeking their piece of the revenue pie. However, Dailymotion believes in the importance behind the collaboration, thus providing publishers with the technology and advertising know-how to digitalize their business. With its complete 360° video solutions and deals with advertising networks like Httpool, partners can also rely on Dailymotion to maximize their profits.

“We are delighted to partner with Dailymotion as it is one of the leading video player technology and content discovery platform, that experiences a lot traction from varied target audience, making it a preferred advertising platform for every brand,” said Amit Gupta, Managing Partner of Httpool India.

“As their exclusive ad sales partner, we will represent Dailymotion and reach out to local media agencies, brands and advertisers, develop specialized solutions and support them from right from marketing, ad sales to billing.”

“With knowledge sharing and support by our teams, we hope to strengthen the digital strategies of our Indian partners,” commented Antoine Nazaret, Vice President of Content APAC at Dailymotion. “We believe that it is a booming market, and we cannot wait to discover more of what we can do together as an industry.”

By working with renown content owners and publishers like Rajshri, Red Chillies and One India, and through established advertising networks like Httpool, Dailymotion strives to grow its standing in the Indian market with its video technology and advertising solutions.

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