Amrita Kumar appointed as CEO of Candid Marketing

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology

e4m by exchange4media Staff
Updated: Dec 20, 2019 12:55 PM
Candid Marketing

Amrita Kumar has been promoted to CEO’s post at brand activation agency Candid Marketing, according to media reports. Kumar, who has been working with the company since 2001, had been serving as a managing partner and a director on the board.

For the last five years, Kumar has been involved in the transformation of Candid into a brand activation and experiential marketing agency that hinges on storytelling and technology. 

Candid Marketing, which has worked with brands such as Uber, Cadbury, Disney, Sony TV, HDFC and Coca-Cola, will now chart a new path of growth with Kumar at the helm, according to Atul S Nath, the founder and MD.  Speaking about brand activation and experiential marketing, Kumar told media outlets that the two will help brands in communicating effectively with consumers. She added that she looks forward to the next couple of years with Candid Marketing. 

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