TAM AdEx Jan-Mar: Print ad volume in Hospital/Clinics sector up 3% from last year

In the Hospital/Clinics sector, Radio topped with 42% share of category ad insertions followed by Print and TV at 33% and 25% respectively

by exchange4media Staff
Published - Jul 18, 2019 3:57 PM Updated: Jul 18, 2019 3:57 PM
AdEx TAM

The TAM AdEx report on Cross Media comparative data on the Hospital/Clinics sector has been released for the period Janyary to March 2019.

 

The release says that the ad volumes in the Print media have gone up by 3 per cent  compared to the same period last year.  

 

The following are the other key highlights of the report:

  • Radio topped with 42% share of category ad insertions followed by Print and TV with 33% and 25% shares respectively.
  • Homeocare International and Apollo Hospitals Enterprise were the common advertisers between Print and Radio mediums.
  •  News Bulletin topped with 35% share of 'Hospital/Clinics' ad volumes followed by Feature Films with 11% share.
  • Gujarat was the top state in category advertising on Radio with 16% share.

 

An y-o-y analysis in the trend of ad volumes revealed that advertising on TV remained almost similar to the previous year, while it witnessed 2 per cent fall on Radio compared to last year.

 

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According to the report of the Top 10 Advertisers of Hospital/Clinics, Homeocare International was the common advertiser among TV, Print and Digital mediums and it also topped Print medium during January-March 2019 and Apollo Hospitals Enterprise topped Radio medium and was also present among the Top 10 of Print and Digital.

 

In the Top 5 Brands of Hospital/Clinics category, Namma Homeopathy, Homeocare International, Apollo Hospital and Invisalign.in were the top brands on TV, Print, Radio and Digital respectively.

 

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Of the top genres, News Bulletin topped with 35% share of Hospital/Clinics' ad volumes followed by Feature Films with11% share.

 

Among Sales Promotions, Discount Promotion topped with 95% share of category ad space followed by Multiple Promotion with 3% share.

 

In the Print space the zone wise finding of the advertising share of Hospital/Clinics, the North Zone topped with 35% share of Hospital/Clinics followed by the south zone with 30% share, west zone 20%, east zone 15% and national 0.3%. Kolkata topped in overall India and in the East Zone.

 

In the state wise share of Hospital/Clinics in Radio Advertising, Gujarat topped with 16% share of Hospital/Clinics advertising on Radio, followed by Maharashtra with almost the same share.

 

Direct transaction method topped with 66% share of category ad insertions, followed by Ad Network and Programmatic method with 30% and 4% share respectively on Digital advertising.

 

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