Swiggy and Lowe Lintas’ TV & digital ads capture evolving food culture of Indian homes

The campaign focuses on how consumers can complement their favourite home-made food with deliveries from Swiggy to elevate their meals

e4m by exchange4media Staff
Updated: Dec 30, 2019 3:51 PM
Swiggy

Swiggy, India’s largest online food delivery platform has launched a series of television commercials and digital videos, that are reflective of the evolving food culture in Indian homes. With a tagline Ghar Ka Khaana, Saath Mein Thoda Swiggy! These light-hearted and engaging TVCs will strike a chord with most Indian families of today, where consumers like their homecooked meals but also look forward to an exciting element that complements their routine. Here is where Swiggy comes to the rescue.

Conceptualized in partnership with Lowe Lintas, the ad campaign focuses on how consumers can complement their favorite food made at home with food they love ordered on Swiggy to elevate their meals.

Srivats TS- VP Marketing at Swiggy says, “Swiggy’s TVCs have consistently communicated to consumers in extremely relatable ways. As a category creator, we have taken consumers through an entire food-ordering journey through our ads. From our ‘What a delivery’ IPL ads to the ‘Swiggy Karo Phir Jo Chahe Karo’ campaigns, we’ve broken the clutter of discount-focused ads. The ‘Ghar ka Khaana, Saath Mein Thoda Swiggy!’, the campaign is all about celebrating your meals with your family while adding the Swiggy touch with an extra something- be it an extra dish, side dish or desserts. It is a perfect vehicle to blend an age-old tradition with new ones.”

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“As Indians, we all love home-made food. That said, there are myriad combinations and add-ons to our dishes that can enhance the overall meal experience. That’s where Swiggy comes in. To order that one extra delight. As always, we have ensured we have a slice of life food moments that are relatable yet nuanced,” says Sagar Kapoor, Chief Creative Officer, Lowe Lintas.

Staying true to Swiggy’s style of short but impactful commercials, the 25-second videos are filled with subtle humour and tongue-in-cheek dialogues. The TVCs explore everyday scenarios, instantly striking a chord with the audience. Swiggy’s TVCs have become one of the most looked forward to ads because of their fun and relatable nature, especially after the success of its hugely popular IPL-themed TVCs.

Apart from Hindi, the TVCs will be filmed and aired in languages such as Bengali, Kannada, Malayalam, Tamil, Telugu and Marathi across General Entertainment Channels (Hindi and regional) such as Sports Channels, English Movies, Hindi movies, Hindi Music etc. The campaign will also run on Swiggy’s digital channels.

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