Samsonite’s #DiwaliKaSafar campaign urges people to show gratitude towards travel enablers

The campaign thanks travel enablers across railways, roadways, and airways, who miss out on their Diwali celebration to make possible people’s journey to destination

e4m by exchange4media Staff
Updated: Oct 30, 2019 3:28 PM

This Diwali, Samsonite India, a luggage brand took a different route to deliver a story that was never told before; the story of these unrecognised faces. Samsonite brings the attention of people to the travel enablers across railway, roadway, airways, etc. urging everyone to take a moment to offer gratitude to them and wish them Happy Diwali as they miss their Diwali for our “#DiwaliKaSafar”.  

Anushree Tainwala, Executive Director - Marketing, Samsonite South Asia shared the underlying thought of the campaign by stating, “India travels back home for Diwali but while we’re on our journey back home, we often forget the ones who take us home, who make it possible for us to reach home safely and most often we also forget the fact that it’s their Diwali too. Our new campaign #DiwaliKaSafar is simply led by the thought of wishing our travel enablers, a happy Diwali and thanking them for their service. A thank you can go a long way and a Diwali wish can certainly make someone feel at home even when they are away from home.” 

Pradnya Popade, Director, Marketing Communications,Samsonite South Asia added, “Advertising peaks during Diwali and many brands speak about the spirit of Diwali. However, Samsonite did what’s beyond the ordinary with their new Diwali campaign #DiwaliKaSafar. The beauty of the campaign is in the simplicity that it holds. The message being that while we’re on our way back home to reunite with our family and friends, we often forget the ones that help us reach home during Diwali. Being a travel brand, Samsonite strikes a chord with the audience effortlessly by just thanking these travel angels and wishing them a Happy Diwali.”

To commemorate this message, Samsonite has showcased the experiences of four working individuals on Diwali. 

Bodh Deb, Vice President and Branch Head of Autumn Grey - Mumbai said,“For Samsonite our endeavour has always been to do meaningful communication that resonates with our audience. For this Diwali, the insight we came up with was a simple but powerful one. While so many of us travel back home to spend time with our family, we often miss to acknowledge the selfless service of all the travel enablers in our society. This Diwali, we wanted to take a moment to say thank you to them for sacrificing their Diwali, so that we all can travel back home to our families and enjoy our favourite festival with our loved ones.”

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