Pantaloons comes up with ‘Pujo Rockstars’ campaign

The campaign, conceptualised by Ogilvy, will have presence on TV, print, outdoor, digital, radio and in-store activations

e4m by exchange4media Staff
Updated: Sep 23, 2019 3:07 PM

Pantaloons has unveiled its new campaign ‘Hello Pujo Rockstars’ with the go-getter spirit of today’s youth. It is a 360-degree campaign with presence on TV, print, outdoor, digital, radio and in-store activations. Additionally, all Pantaloons stores have come alive with Pujo themed windows.

Talking about the new campaign, Ryan Fernandes, Head of Marketing and E‐Commerce, Pantaloons, said: “Pujo is the most popular festival in West Bengal and the perfect medium for Pantaloons to engage with our consumers and become more relevant in their lives as we celebrate with them. We are grateful to our loyal consumers for the phenomenal response that we have received so far from West Bengal and we will continue to work towards creating enriching experiences that bring us closer to our consumers.”

Conceptualised by Ogilvy, the TVC showcases and celebrates the go-getter spirit of the youth today who go all out to achieve their dreams. The lead of the new story is an ambitious young girl who aspires to perform during the Pujo Ashtami celebrations. When faced with a setback she proves her metal and takes up the challenge to form her own destiny. The amplified festive fashion quotient as well as the upbeat music of the film is sure to resonate with the consumers.

Sukesh Nayak, Chief Creative Officer, Ogilvy Mumbai said: "Bengal has always had a strong culture of music and arts. This is what inspired the story of an all-girls band that puts up a stellar performance for Pujo. It is a tribute to girl power which in a way is the essence of this festival."

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