Nilon’s #PhasaayeWohiBachaaye campaign captures sibling’s love-hate relationship

The campaign has been conceptualized by Django Digital

e4m by exchange4media Staff
Published: Aug 13, 2022 6:00 PM  | 1 min read

On the occasion of Raksha Bandhan, Nilon’s has come with a campaign, #PhasaayeWohiBachaaye. 

Talking about the campaign, the company shared, “Have you ever experienced anger, irritation, affection and happiness, all in one day? If you have a sibling, you definitely have. Siblings share the most complex relationship ever. There might be anger for each other for something absolutely trivial, but it could convert into feelings of love and protection in just a second.” 

“The campaign #PhasaayeWohiBachaaye is typically focused on the range of emotions that siblings go through. They might annoy the life out of each other, but when the time comes, it's always love that takes over, they added.

Conceptualized by Django Digital, the campaign video has perfectly captured the sibling’s love-hate relationship with each other. These elements of sibling love truly make it unique and unconditional.


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