MediBuddy's new campaign makes a strong point against skipping health checkups

The campaign 'Health Check #KarwayaKya?', which comprises light-hearted videos, takes a dig at the silly excuses people make to evade a visit to the doctor

e4m by exchange4media Staff
Updated: Mar 16, 2020 6:57 PM

MediBuddy, a cashless digital healthcare platform, has launched light-hearted videos, taking a dig at the silly excuses that we make to skip health checks. Health checks are essential as they can identify any early signs of health issues.

Titled ‘Health Check #KarwayaKya?’ MediBuddy has tied up with a popular actor in digital media; Veer Rajwant Singh, to narrate that no excuse is worth missing an Annual Health Check. Veer Rajwant Singh is known for his portrayal of Nikhil Solanki in Dice Media's What The Folks! and is also a common face in the videos of FilterCopy, Dice Media and Being Indian.

 Commenting on the intent of the campaign,  PrashantJhaveri, MediBuddy, “Regular health checks help keep diseases at bay, especially given the sedentary lifestyles that most of us lead. However, many put it on the back burner citing various excuses. Through this campaign we want to encourage people to take their health seriously and that no excuse is good enough to avoid a health check.”

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