Kia Motors’s first TVC gets 236 million views on YouTube
The ad has clinched the title of the single-most watched ad on the video-streaming site in India
Published - 15-May-2019
Kia Motors’s first TVC for the Indian market titled “Magical Inspirations, Stunning Designs” has become the most viewed advertisement in India.
With more than 236 million views on YouTube alone, the ad has clinched the title of the single most watched ad on the video-streaming site in India.
The TVC gives an insight into Kia’s design inspirations and reveals how they get together to form Kia cars.
The advertisement has been able to reach over 1/3rd of India’s internet population which stands at 462 million, according to industry reports in January 2019.
Kia has started the second phase of the campaign. Kia Motors India is all set to launch its mid-SUV in the second half of 2019 and it aims to deliver on its promise of stunning designs with it first offering.
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