IPL title sponsor Vivo calls for media pitch estimated to be Rs 300-400 crore

According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

by Naziya Alvi Rahman
Published - Jul 27, 2018 11:53 PM Updated: Jul 27, 2018 11:53 PM

Handset major and one of the most visible advertiser on television, Vivo has called for a pitch for its media duties. The account size is believed to be between Rs 300-400 crore. The duties include media and outdoor. The pitch is expected to be closed by August second week. 

Highly placed sources in the industry claimed that all top agencies including Mediacom, Initiative, Dentsu, Havas Media, PHD and Madison are competing for the account which is currently managed by Delhi based Alliance Advertising.

Alliance had retained the media duties for Vivo India in a multi-agency pitch held in January 2016. The size of the account was then pegged at Rs 100 crore (approximately). However, Vivo has increased its ad spends exponentially over the years after it replaced Pepsi as the title sponsor of the Indian Premier League in 2015.

exchange4media reached out to each of the competing agency and Vivo for its comment. While some declined to comment on the subject, a few did not respond at all. Vivo in a mail responded that it cannot participate in the story due to unavailability of its spokesperson at the moment.


The digital duties of Vivo moved to PHD in March 2018 from Wat Consult. 

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