alliance-advertising
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The contract period runs for three years, during which Sri Lanka is slated to host 9 series

exchange4media Staff Jul 28, 2021 11:42 AM

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According to sources, all top agencies including Mediacom, IPG, Dentsu and Madison are competing for the account

Naziya Alvi Rahman Jul 27, 2018 11:53 PM

STAR’s Indian cricket team sponsorship: What prompted the move??blur=25

Extending brand equity & viewership base, getting edge over competition and capitalising on the burgeoning cricket sentiment are the prime reasons for STAR's decision

Abhinav Trivedi Dec 10, 2013 8:23 AM

Slowdown poses challenges to GECs' 10+2 ad rate hike plans?blur=25

TRAI's ad cap, scheduled to be implemented in Oct, is likely to encounter ripples of the economic uncertainty, impairing b'casters' plans to increase ad rates. Top advertisers confirm that they are buying inventories only at previous prices

Abhinav Trivedi Sep 24, 2013 8:06 AM

Alliance Advertising bags media duties of ibibo?blur=25

The agency will manage the media duties of all the verticals of ibibo. The business was earlier being handled by ZenithOptimedia.

exchange4media Staff Dec 12, 2011 7:24 AM

Alliance Advertising bags media duties of ibibo?blur=25

The agency will manage the media duties of all the verticals of ibibo. The business was earlier being handled by ZenithOptimedia.

exchange4media Staff Dec 12, 2011 7:22 AM