India gets 14 shortlists for WARC Awards 2019

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

e4m by Noel Dsouza
Updated: May 3, 2019 9:03 AM

WARC, the global authority on advertising and media effectiveness, has released the shortlists of the WARC Awards 2019, an international case-study competition that recognises the next-generation marketing effectiveness campaigns. A total of 82 campaigns have been shortlisted across four categories. India has secured 14 shortlists. DDB Mudra has got the maximum number of shortlists--seven in four categories. 

Speaking about DDB Mudra acquiring the maximum shortlists, Amit Kekre, National Strategy Head, DDB Mudra Group, said, “Across DDB, we believe that creativity is the most effective business driver. The best creative solutions blur the imaginary line between creativity and effectiveness. Our shortlists are telling evidence of this belief.  WARC is an internationally recognized forum judged by the best and most importantly, accessed by everyone in the fraternity for knowledge sharing. This makes the shortlists even more exciting and important.”

These are the categories where agencies from India have been shortlisted for their work:

Effective Content Strategy   
DDB Mudra Group has three shortlists in this category for work done for Big Bazaar, Puma and Stayfree.

Effective Use of Brand Purpose   
DDB Mudra has three shortlists in this category too. Two pieces of work done for Stayfree and an entry for Inorbit Mall are in contention. McCann Worldgroup India has two shortlists for Dettol and Harpic. Mindshare has a shortlist for Lifebuoy for its work on, ‘The Adaptive Data Light House’.

Effective Innovation category 
This category will be judged by a panel of 15 jury members and will be chaired by Dan Burdett, Chief Marketing Innovation Officer EMEA, eBay. McCann Worldgroup India has all four shortlists for the country in this category. They come for Paytm, Kwality Dairy, Ikea and Incredible India.  

Effective Social Strategy category
For this category, there will be a jury of 13 members and will be chaired by Christine Xu, Vice- President & Chief Marketing Officer, McDonald’s China. DDB Mudra is the only agency that has been shortlisted in this category from India. The shortlist comes for work done for Johnson's Baby. 

The winners have a grand prize of $40,000 for top winning case study papers spread across all four categories. The winners for the WARC Awards 2019 will be announced in late May and June. 

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