warc
An average campaign allocates 4% of budget to Instagram and 5% to Facebook – but both platforms deliver relatively higher shares of brand awareness, association and motivation to buy
e4m Staff May 13, 2026 4:27 PM
Heineken named top brand in creativity and Unilever ranks as top advertiser
e4m Staff Mar 10, 2026 11:59 AM
According to the latest WARC Media Platform Insights report, Netflix’s advertising revenue surpassed $1.5 billion in 2025
e4m Staff Feb 24, 2026 7:58 PM
The study has found that global advertising spend is now on course to close out 2025 with growth of 8.9% to $1.19trn
e4m Staff Dec 11, 2025 4:56 PM
New research reveals a strong correlation between creativity and campaign effectiveness, with creative commitment emerging as a key differentiator
e4m Staff Oct 28, 2025 4:22 PM
WARC has released its 2025 Global Consumer Trends report exploring the key issues that will influence consumer purchase decisions across brands and categories over the next year
e4m Staff Jul 22, 2025 3:59 PM
Reddit reported a 31% year-on-year increase in daily active unique users (DAUs) to 108.1 million in Q1 2025
e4m Staff Jul 17, 2025 2:29 PM
This year’s Creative Impact track explored how the very best brands balance consistency with agility amid a fragmented media world
e4m Staff Jun 26, 2025 7:15 PM
The report warns against the dangers of falling into the “advertising doom loop”, an overreliance on short-term tactics that may eventually stall growth
e4m Staff May 22, 2025 4:27 PM
According to the latest WARC Media forecasts, Amazon’s retail media ad revenue will grow to $69.7bn in 2026
e4m Staff May 21, 2025 1:43 PM
The Future of Measurement 2025 report highlights emerging trends in media and creative measurement
The reason for the decline, according to the report, is as advertisers increasingly favouring user generated content
e4m Staff Apr 15, 2025 3:40 PM
Print media in India has maintained a dominant position despite widespread digital disruption elsewhere, states WARC's latest Global Ad Trends report
e4m Staff Apr 15, 2025 3:20 PM
Ajay Gupte, CEO, South Asia at Wavemaker, said the victory belongs to the passionate teams, trusted clients, and groundbreaking ideas that continue to shape the future of marketing
e4m Desk Mar 25, 2025 12:41 PM
Median profit ROI for successful advertisers has gone up from 1.9:1 to 2.5:1 between 2017 and 2024. APAC region fared better than the global counterparts, reveals a WARC report
Kanchan Srivastava Jan 28, 2025 9:32 AM
WARC and The Times of India Group facilitate industry-wide dialogue by engaging leaders and driving conversations in the marketing and advertising ecosystem
e4m Staff Sep 25, 2024 6:03 PM
At $242 bn in 2024, social media is the largest single advertising channel, as per the study
e4m Staff Aug 22, 2024 1:56 PM
DoubleVerify's inaugural APAC research with WARC spotlights unrecognised impact of media quality on driving performance outcomes
exchange4media Staff Sep 13, 2023 2:57 PM
The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023
exchange4media Staff Feb 1, 2023 10:10 AM
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 25, 2021 8:28 AM
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
exchange4media Staff May 29, 2020 1:22 PM
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
exchange4media Staff Feb 27, 2020 7:16 PM