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cannes?blur=25

In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success

exchange4media Staff May 29, 2020 1:22 PM

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The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion

exchange4media Staff Feb 27, 2020 7:16 PM

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Internet formats, combined, will account for over half of global ad investment for the first time in 2020

exchange4media Staff Oct 25, 2019 12:46 PM

Marketing?blur=25

According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend

exchange4media Staff Oct 14, 2019 6:30 PM

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The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry

exchange4media Staff Oct 1, 2019 6:59 PM

Cinema?blur=25

The global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report

exchange4media Staff Aug 23, 2019 9:00 AM

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DDB Mudra, McCann Worldgroup India among other winners

exchange4media Staff Jun 7, 2019 12:36 PM

Location Data?blur=25

Industry experts explain how location data can be leveraged by brands to enhance creativity

Noel Dsouza May 13, 2019 8:13 AM

WARCAwards?blur=25

DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one

Noel Dsouza May 3, 2019 9:03 AM

MediaAgencies?blur=25

Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results

Noel Dsouza Apr 25, 2019 8:51 AM

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Mindshare China and Mindshare APAC feature in top 3 agencies of the year

exchange4media Staff Mar 12, 2019 4:32 PM

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McCann Worldgroup-Delhi has topped creative agency ranking while Saregama Carvaan adjudged the most effective marketing campaign

exchange4media Staff Mar 4, 2019 8:51 AM

FCB Ulka and TBWA ad campaigns?blur=25

WARC creative 100 has ranked Indian campaigns 'Sindoor Khela' and 'Blink to Speak' as the most creatively acclaimed ones of 2018-19

Noel Dsouza Feb 26, 2019 8:25 AM

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Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade

exchange4media Staff Feb 23, 2018 8:55 AM

TV-led campaigns still most successful at generating ROI for brand, reveals Warc's effective marketing report?blur=25

Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.

exchange4media Staff Feb 16, 2017 7:55 AM

Digital has a 'reach ceiling' and is most effective supporting TV: Warc Toolkit 2017?blur=25

Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017

exchange4media Staff Feb 9, 2017 9:07 AM

Mars' M&Ms, retailer John Lewis, Brooke Bond Red Label win Golds at Warc Media Awards?blur=25

The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.

exchange4media Staff Feb 6, 2017 9:38 AM

Direct-to-consumer is challenging brands: Warc Toolkit 2017?blur=25

More brands are exploring DTC opportunities with the help of apps, buy buttons and subscription services

exchange4media Staff Feb 2, 2017 7:58 AM

UK adspend growth forecasts hold strong despite Brexit vote, AA - Warc Report ?blur=25

TV ad expenditure across all formats totalled £1,224m in Q316; Radio adspend reached £157m; OOH reached £279m; Cinema adspend touched £65m while Internet adspend reached £2,518m

exchange4media Staff Feb 1, 2017 3:22 PM

Rise of 'dark social' and chat apps to impact marketers: Warc Toolkit 2017?blur=25

According to the global marketing intelligence service, 84% of social sharing happens via dark social platforms whilst 90% of social marketing investment is on public platforms

exchange4media Staff Jan 27, 2017 8:31 AM