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The co-curated stream of content will run every day and across multiple stages as part of the Cannes Lions International Festival of Creativity from June 19 to 23, 2023
exchange4media Staff Feb 1, 2023 10:10 AM
Day 4 of the Lions packed in the insights into the big wins at the festival of creativity
Misbaah Mansuri Jun 25, 2021 8:28 AM
In June, Cannes Lions will release Global Lions Creativity Report of the Decade which will award the best creative works that have achieved sustained success
exchange4media Staff May 29, 2020 1:22 PM
The study also noted that traditional media combined is expected to grow by 1.5% to $324.2 billion
exchange4media Staff Feb 27, 2020 7:16 PM
Internet formats, combined, will account for over half of global ad investment for the first time in 2020
exchange4media Staff Oct 25, 2019 12:46 PM
According to a report by BDO and WARC, marketing technology automation software, analytics tools and AI are aiding marketers to optimise their media spend
exchange4media Staff Oct 14, 2019 6:30 PM
The latest Global Ad Trends study, by WARC, reveals that television is still the preferred ad medium for sectors like soft drinks and the food industry
exchange4media Staff Oct 1, 2019 6:59 PM
The global cinema advertising market is growing faster than any other medium except internet, says the latest WARC Global Advertising Trends report
exchange4media Staff Aug 23, 2019 9:00 AM
Industry experts explain how location data can be leveraged by brands to enhance creativity
Noel Dsouza May 13, 2019 8:13 AM
DDB Mudra secures seven shortlists, McCann Worldgroup India bags six and Mindshare acquires one
Noel Dsouza May 3, 2019 9:03 AM
Advertising industry experts share their insights on the WARC report learning about combining media, creative, and PR departments to garner better results
Noel Dsouza Apr 25, 2019 8:51 AM
Mindshare China and Mindshare APAC feature in top 3 agencies of the year
exchange4media Staff Mar 12, 2019 4:32 PM
McCann Worldgroup-Delhi has topped creative agency ranking while Saregama Carvaan adjudged the most effective marketing campaign
exchange4media Staff Mar 4, 2019 8:51 AM
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WARC creative 100 has ranked Indian campaigns 'Sindoor Khela' and 'Blink to Speak' as the most creatively acclaimed ones of 2018-19
Noel Dsouza Feb 26, 2019 8:25 AM
Report based on media channel data in 96 countries and detailed findings from the world‘s key ad markets, which between them account for approximately two-thirds of the value of global advertising trade
exchange4media Staff Feb 23, 2018 8:55 AM
Warc, the global marketing intelligence service, has released its IPA Effectiveness Awards Report, a study of effective marketing trends based on the winners of the IPA's biennial competition celebrating advertising that has demonstrated a clear return on investment.
exchange4media Staff Feb 16, 2017 7:55 AM
Research by Nielsen confirms that TV remains the biggest single driver of reach, ahead of digital platforms. Brands currently investing in TV who want to maintain reach are advised not to go digital-only; doing so may mean they hit a 'reach-ceiling'. However, digital does add an average incremental reach to a TV campaign of 4.4 per cent. The research also suggested that mobile is now performing on a par with or better than desktop at delivering impressions to an intended audience, reveals the Warc Toolkit 2017
exchange4media Staff Feb 9, 2017 9:07 AM
The international 10-member jury chaired by Ron Amram, VP Media of Heineken USA, have awarded four Golds, two Silvers and one Bronze in the Best Use of Partnerships & Sponsorships category, honouring how collaborations with third parties, including native advertising and sponsorships, have helped brands meet business goals.
exchange4media Staff Feb 6, 2017 9:38 AM
More brands are exploring DTC opportunities with the help of apps, buy buttons and subscription services
exchange4media Staff Feb 2, 2017 7:58 AM
