AU Bank comes up with digital-only campaign for LIT Credit Card

The campaign includes three 15-second films

e4m by exchange4media Staff
Published: Jun 28, 2022 11:21 AM  | 1 min read
AU Bank

AU Small Finance Bank recently launched LIT (Live It Today) Credit Card for the young, digital-savvy cardholders.

Launched over YouTube, the digital only campaign of LIT Credit Card includes three 15-second films that highlight the unique benefits that LIT Credit Card has to offer.

The three films use humorous analogies to demonstrate selecting benefits as per individual’s lifestyle, choosing a pricing as per individual’s need and convenience of Switching ON/OFF benefits as and when one wishes. The crisp communication would help capture the attention of the social media savvy audience that is used to having customized solutions.

Speaking on the campaign, Uttam Tibrewal, Executive Director, AU Small Finance Bank, said, “Technology and a customer-targeted approach have always helped us bring about the disruption that addresses every aspect of our customer’s ever-evolving needs. Over the years, we learned that the fast-paced advancement in technology and accelerated use of the internet has changed what today’s digital-savvy customers want – more control and pay on-the-go. As we built a product for this new-age customer segment, we consciously chose digital platforms and a snackable format for marketing. The digital campaign of LIT Credit Card is a performance-driven marketing campaign focusing on lead generation.”

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